Michele LaufikExperiential Marketing, Activations & SponsorshipsDiageo Hosts an AAPI-Inspired Night Market with Cool CocktailsIn an effort to combat anti-Asian hate and celebrate the Asian community, the beverage producer joined forces with House of Slay to create a pop-up event.June 6, 2022Experiential Marketing, Activations & SponsorshipsRao's Homemade Packed Its Marketplace Pop-Up With Flavor and FunThe Italian-inspired food brand went beyond the grocery store aisle with its first-ever pop-up experience called "The Saucery."May 26, 2022Event Production & FabricationSee Inside Headspace’s Otherworldly Launch Event for Its Stars Wars CollabHere’s how the mindfulness and meditation app transported guests to a galaxy far, far away—no Millennium Falcon needed.May 23, 2022Experiential Marketing, Activations & SponsorshipsWhy HBO Max Decided to Take Its Show on the Road—LiterallyThe streaming service hosted a mobile bus activation to promote the second season of its hit comedy Hacks.May 16, 2022Experiential Marketing, Activations & SponsorshipsBrands Bet Big on This Year's Kentucky DerbyBack at full capacity after two years, the Churchill Downs-hosted event attracted a new stable of partners such as BMW of North America, FTD, and Red Bull.May 12, 2022Experiential Marketing, Activations & SponsorshipsGlitz and Gridiron: How the NFL Draft Took Over Las VegasBrands such as Bud Light, Prime Video, and more engaged football fans with creative activations.May 9, 2022Event Production & FabricationCrayola Hits the Road With a Colorful Kid-Friendly ExperienceThe art supply company aims to inspire creativity beyond a box of crayons with its new interactive exhibition.May 4, 2022Experiential Marketing, Activations & SponsorshipsBumble Wants Users to Meet Up IRL With New Event SeriesAs in-person gatherings ramp up again, the app has teamed up with brands like Live Nation and SoulCycle to launch Bumble IRL.May 2, 2022Experiential Marketing, Activations & SponsorshipsSee How WWE and Its Brand Partners Engaged Fans During WrestleMania 38Brands like C4 Energy, Peacock and 2K Games kept attendees entertained outside the ring.April 28, 2022United States‘Give Your Beer Here!’ Anheuser-Busch Wants Fans to Hand Over Their Cans at Ballparks This SummerFind out how Anheuser-Busch and sports organizations like Major League Baseball are teaming up to reduce game-day waste.April 25, 2022Previous PagePage 33 of 122Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsLeave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July RoadtrippersThe snack brand provided orange suds and custom snack mixes for families traveling over the holiday weekend.Miami / South Florida12 New Venues in Miami/South Florida for Summer 2025 Meetings and EventsExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterIndustry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
