Michele LaufikHybrid & Virtual Event ProductionA Distillery in the Metaverse? Why This Bourbon Brand Went VirtualAngel’s Envy recently unveiled its IRL brand home expansion—along with a corresponding distillery experience in Decentraland.July 4, 2022Event Production & FabricationConcert Tours Are Cutting Carbon Footprints in Creative WaysFrom kinetic dance floors to vegan concessions, here’s how artists and bands are producing sustainable shows.June 30, 2022Event Tech & ToolsByte Size: Restaurants Are Serving Up NFTs to Diners. Here’s Why.Some big-name chefs, restaurateurs, and entrepreneurs are trying to transform the industry with innovative concepts and exclusive perks for tech-forward patrons.June 28, 2022Experiential Marketing, Activations & SponsorshipsTribeca Festival Goes Beyond Film with New Crypto Sponsor, Virtual and AR Experiences, and MoreThe annual event returned with a new on-trend presenting sponsor and more programming outside of traditional film.June 24, 2022PlacesSee How the Hard Rock Hotel New York Hits All the Right Design NotesThe musical history of the city inspired the design of this new Times Square property. Design firm Jeffrey Beers International shares an insider look.June 22, 2022FloralsHow the Philadelphia Flower Show Bloomed Bigger and Better in 2022This year’s event celebrated the restorative and healing power of nature and plants with more offerings and activities.June 20, 2022Event Tech & ToolsIf You Build It… The LA Rams Create Virtual Hub to Engage Online FansThe Virtual Rams House hosts fan gatherings, team presentations, and (soon) sponsorship activations, in addition to providing content around various NFL tentpole moments.June 15, 2022Trade ShowsHow This Conference Dedicated to Creatives of Color Expanded Its Reach Beyond NYCCultureCon, from The Creative Collective NYC, recently kicked off a three-city tour in Atlanta.June 13, 2022Experiential Marketing, Activations & SponsorshipsSee How Billboard Topped the Charts With This Two-Day Music SummitThe publication's inaugural MusicCon sought to complement the Billboard Music Awards and expand the show's footprint with panel conversations and performances.June 8, 2022Experiential Marketing, Activations & SponsorshipsDiageo Hosts an AAPI-Inspired Night Market with Cool CocktailsIn an effort to combat anti-Asian hate and celebrate the Asian community, the beverage producer joined forces with House of Slay to create a pop-up event.June 6, 2022Previous PagePage 32 of 122Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up
