In partnership with Lena Waithe and her company, Hillman Grad Productions, Indeed’s Rising Voices is an initiative to help 10 up-and-coming BIPOC filmmakers boost their careers by creating their own short films budgeted at $100,000 each. “Over the last two years, we’ve seen more ‘nontraditional’ categories integrate into the festival. We now have brands like DoorDash, Indeed, Audible, and OKX, which are very indicative of today’s world,” said Pete Torres, COO of Tribeca Enterprises.Photo: Courtesy of Tribeca Festival
And instead of spanning all five boroughs of NYC like in 2021, this year’s 600-plus events stayed mostly in Manhattan venues, including the United Palace and the Beacon Theatre, with outdoor screenings at Pier 57 and Brookfield Place.
Running from June 8 to 19, the event kicked off with Jennifer Lopez’s documentary, Halftime, about her career leading up to her 2020 Super Bowl performance. In addition to the premieres of buzzed-about films, the festival's programming continued to expand beyond movies with podcasts, music, gaming, and more, including a more robust Tribeca Immersive, the event's relatively new showcase of virtual and augmented reality experiences. Organizers also introduced Tribeca At Home, where, from now until June 26, folks can stream films and events from this year’s festival.
Another sign of the annual event's constant evolution: This year, organizers brought on OKX as the new presenting sponsor. The crypto-trading platform was featured at events and venues educating attendees about cryptocurrency. It will also support Tribeca’s year-round programming efforts by co-hosting events at cities across the United States and globally.
“We’re so excited to have OKX on board. OKX embodies the future of the creative economy through democratization, which is really core to what we try to do at Tribeca,” said Pete Torres, COO of Tribeca Enterprises. “We are both a platform for artists and consumers to interface and share. This is the first year as our presenting partner, and even in the early stages of our relationship, there are so many natural synergies between our brands. We’re eager to deepen our relationship with OKX and further integrate them into the festival and our network of creators.”
Other brand partners including Indeed, AT&T, and Roku were also on-site with an in-person presence. “While technology and platforms like AT&T and Roku are key to our connectivity and bringing entertainment to our screens, we need spaces to celebrate and share experiences,” Torres said. “The pandemic heightened our appreciation for physical events and we—and brands—are even more aware of the need for our in-person experiences.”
Keep scrolling to learn more about the brands that activated at this year’s Tribeca Festival.
