Michele LaufikGifts & Swag10 Ideas for Sustainable Swag and Eco-Friendly Corporate GiftsFrom paper masks to CO₂ removal, here are a few ways to support the planet and show some love to attendees, employees, clients and more.April 21, 2022Hybrid & Virtual Event ProductionWhat You Might Have Missed at Metaverse Fashion WeekVirtual world Decentraland, along with top-name brands and fashion houses, hosted the inaugural event—where actual cats walked the catwalk.April 20, 2022Event Production & FabricationC'mon, Get Happy: See Inside Aerie’s Colorful Pool PartyTo promote its #AerieREAL movement, the brand hosted a spring break activation in Miami.April 13, 2022Experiential Marketing, Activations & SponsorshipsTake a Dive Into This Underwater Wonderland from Hendrick’s GinThe spirits brand invited guests to an under-the-sea-themed pop-up, where they journeyed to the bottom of the sea to experience where Hendrick's Gin derived its inspiration for its limited-edition release of Neptunia.April 11, 2022Experiential Marketing, Activations & SponsorshipsYour Presence Is Requested: See Inside This Immersive Ball for Bridgerton FansNetflix’s “The Queen’s Ball: A Bridgerton Experience” transports viewers of the show to the Regency era.April 6, 2022Event Production & FabricationHow L'Oréal Created This TikTok-Friendly Pop-UpThe beauty brand celebrated its popular foundation with an all-day event in LA featuring a roster of talent from the social media platform.April 4, 2022Event Design & DecorGet Inspired by 18 Fantastical Spaces From DIFFA By Design 2022The annual fundraising event offered up cool, creative and clever concepts for decor, lighting, themes and more.March 30, 2022Experiential Marketing, Activations & SponsorshipsWhat’s the Buzz About: Why HBO Max Hosted a DIY Vibrator StationThe streaming service recently promoted its new series Minx with a cheeky activation in Los Angeles.March 28, 2022PeopleHow This Event Pro Became a TikTok SensationKate Ansari, founder of Fêtewell, has been documenting the renovation of her company’s latest venue space on the social media platform.March 23, 2022Experiential Marketing, Activations & SponsorshipsWhy Did Coors Light Open a Plastic-Free Pop-Up Shop?To celebrate the launch of its new packaging, the beer brand designed a temporary space that showcased sustainability.March 16, 2022Previous PagePage 34 of 122Next PageTop StoriesStrategyHow Shopify Shook Up the Traditional Conference PlaybookFrom hackathons to hidden speakeasies, Shopify’s annual conference drew inspiration from the real spaces where entrepreneurial dreams take shape.SportsThis Inaugural Event Celebrated the Women Changing Baseball's PlaybookIndustry InsidersOverlay – The Foundation of Modern Event PlanningExperiential Marketing, Activations & SponsorshipsLeave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July RoadtrippersMiami / South Florida12 New Venues in Miami/South Florida for Summer 2025 Meetings and Events
