Michele LaufikExperiential Marketing, Activations & SponsorshipsHow Create & Cultivate Cleverly Integrated Its Sponsor Into a Red-Carpet EventFor its annual Create & Cultivate 100 List, the media company partnered with Chevrolet, weaving the auto brand throughout the experience.March 14, 2022Event Production & FabricationCan Any Space Be a Venue? This Platform Aims to Turn Every Scene Into a StageSide Door, a marketplace connecting artists, hosts and audiences, recently partnered with SXSW organizers.March 9, 2022Event Production & FabricationHow This Popular Podcast Turned Into an In-Person ConferencePivot MIA featured discussions exploring the intersection of tech and culture.March 7, 2022Hybrid & Virtual Event ProductionHow to Host a Product Launch in the MetaverseTake a tip from Valdé Beauty, which recently celebrated its limited-edition lipstick cases inside Decentraland.March 2, 2022Experiential Marketing, Activations & SponsorshipsNBA All-Star Weekend 2022: See the Clever Ways Brands Engaged Basketball Fans Beyond the CourtBrands like Michelob Ultra, Klarna, Ruffles and Tiffany & Co. took over downtown Cleveland for a weekend of hoops-inspired pop-ups and parties.February 28, 2022Experiential Marketing, Activations & SponsorshipsNYFW 2022: Inside the Event's Engaging Brand ActivationsAfterpay, Yahoo, Alo and even UPS made a sartorial splash at this month’s New York Fashion Week.February 24, 2022Gifts & Swag11 Gift Ideas Your Team Will Actually Enjoy for Employee Appreciation DayFrom coffee to curated boxes, here are some ways to show gratitude for a job well done—and not have your efforts end up in the donation box.February 23, 2022Event Production & FabricationHow Yahoo Brought Its Online Fantasy Experience to an Offline SettingThe tech company hosted its inaugural Yahoo Fantasy Football Championship in December.February 21, 2022Experiential Marketing, Activations & SponsorshipsHow Afterpay Aims to Democratize New York Fashion WeekThe payment company expanded its sponsored programming to include Los Angeles.February 17, 2022MeetingsHow These Resorts Are Rethinking the Concept of Company Off-SitesMore and more hotel properties are redesigning their offerings specifically for remote team gatherings.February 11, 2022Previous PagePage 35 of 122Next PageTop StoriesStrategyHow Shopify Shook Up the Traditional Conference PlaybookFrom hackathons to hidden speakeasies, Shopify’s annual conference drew inspiration from the real spaces where entrepreneurial dreams take shape.SportsThis Inaugural Event Celebrated the Women Changing Baseball's PlaybookIndustry InsidersOverlay – The Foundation of Modern Event PlanningExperiential Marketing, Activations & SponsorshipsLeave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July RoadtrippersMiami / South Florida12 New Venues in Miami/South Florida for Summer 2025 Meetings and Events
