Michele LaufikTrade ShowsHow This Las Vegas Trade Show Safely Hosted 37,000 AttendeesThis year’s World of Concrete incorporated lessons learned from 2021 and introduced new sustainability initiatives.February 9, 2022Event Tech & ToolsHow This New Platform Supports Diverse Event VendorsourBLOC.com aims to highlight minority-owned businesses within the industry.February 2, 2022Meetings2022 Forecast: What’s Next in Destination Meetings?Travel industry experts weigh in on the current and future state of business travel—from intimate off-sites to large conferences.January 31, 2022Experiential Marketing, Activations & SponsorshipsBlast From the Past: Why Brands Have Embraced Nostalgia MarketingMany experts attribute the uncertainty of the pandemic to the increased use of this tried-and-true tactic.January 26, 2022Gifts & Swag5 Key Factors for Creating an Engaging Gifting ExperienceFor the recent College Football Playoff National Championship game, Gifts for the Good Life designed a swag suite for football fans that focused on these key elements.January 24, 2022North AmericaBet On It: How Sports Gambling Is Fueling Venue GrowthAs more and more states legalize sports betting, plans are popping for new event spaces.January 19, 2022Experiential Marketing, Activations & SponsorshipsHow Vans Engaged More Than 18,000 Fans for Its Global Charitable InitiativeVans Checkerboard Day aims to revitalize communities through worldwide activations and events.January 13, 2022Brands & Event ProsIndustry Innovators 2022: VerizonThe wireless company deployed a consumer marketing strategy that heralded the advantages of 5G technology.January 11, 2022Brands & Event ProsIndustry Innovators 2022: ResyThe American Express-owned brand aims to bring the dining experience to life in new ways.January 11, 2022InnovatorsIndustry Innovators 2022: 10 Brands Shaping the Future of Event MarketingIn spite of the industry’s ongoing ups and downs, these companies stayed the course—maneuvering all the twists and turns—with a range of creative activations and events this past year.January 11, 2022Previous PagePage 36 of 122Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsLeave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July RoadtrippersThe snack brand provided orange suds and custom snack mixes for families traveling over the holiday weekend.Miami / South Florida12 New Venues in Miami/South Florida for Summer 2025 Meetings and EventsExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterIndustry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
