Michele LaufikBrands & Event ProsIndustry Innovators 2022: CoronaThe beer brand brought its game-day activations directly to the homes of sports fans.January 11, 2022Brands & Event ProsIndustry Innovators 2022: SephoraThe beauty retailer transformed its tentpole event into a virtual experience.January 11, 2022Brands & Event ProsIndustry Innovators 2022: HBO MaxThe streaming service aims to create a deeper connection between fans and its programming.January 11, 2022Brands & Event ProsIndustry Innovators 2022: AmazonThe e-commerce giant launched extensive global marketing campaigns for Amazon Prime Video premieres.January 11, 2022Brands & Event ProsIndustry Innovators 2022: Stella ArtoisThe beer brand hosted food-focused experiences in support of restaurant recovery.January 11, 2022Brands & Event ProsIndustry Innovators 2022: FXThe network uses cutting-edge experiences to further immerse the fans of its shows into an oftentimes fantastical mise en scène.January 11, 2022Brands & Event ProsIndustry Innovators 2022: FreeformThe Disney-owned network took its promotional events to new heights over the past year.January 11, 2022Experiential Marketing, Activations & SponsorshipsHow Panasonic Became the Go-To Tech Provider for Immersive ExperiencesThe Japanese conglomerate recently announced a multiyear collaboration with AREA15.January 10, 2022Experiential Marketing, Activations & Sponsorships9 Traffic-Stopping Billboard Activations That Prove Bigger Is Sometimes BetterBrands like McDonald’s, American Express and Amazon are using this traditional OOH (out-of-home) strategy for experiential marketing campaigns.January 3, 2022Hybrid & Virtual Event ProductionHow to Produce a Virtual Conference With Over 100 Heads of StateFreeman’s Mike Wohlitz shares some behind-the-scenes scoops on how the agency executed the Summit for Democracy.December 27, 2021Previous PagePage 37 of 122Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up
