Michele LaufikExperiential Marketing, Activations & SponsorshipsHow These Interactive Museums Opened During a PandemicHand sanitizer stations are now dotted among the exhibits and installations at these new experiential spaces.September 28, 2020Experiential Marketing, Activations & SponsorshipsHow American Express Is Creating VIP Experiences for Virtual EventsThe brand continues to cater to its cardmembers with exclusive content, virtual meet-and-greets, and more. Here's how.September 23, 2020Experiential Marketing, Activations & SponsorshipsAre Product Launch Pop-Ups Returning to the Event Scene?Brands such as Beyond Meat and BrewDog are introducing new items using consumer-facing activations with small footprints.September 21, 2020Experiential Marketing, Activations & SponsorshipsHow Sponsors and Designers Teamed Up for New York Fashion WeekWith in-person activations nixed, brands like Visa and Lowe's needed to flex their creative muscle for this season's NYFW: The Shows.September 16, 2020Experiential Marketing, Activations & SponsorshipsSee How This Food Brand Reached RV Travelers with Creative Campsite ActivationsMcCormick introduced its new seasoning blends with its “RV Grilling Yet?” campaign at national parks. Here's a closer look.September 14, 2020Production & StrategyGet the Inside Scoop on the High-Tech Mask Lady Gaga Wore at This Year's VMAsThe 2020 MTV Video Music Awards was a mix of live and prerecorded moments, but the most buzzed-about was the singer's sound-reactive mask.September 11, 2020Event ManagementHow Projection Mapping Helped This Virtual Concert Draw 7.5 Million FansDuring “Red Rocks Unpaused,” wireless carrier Visible aimed to bring at-home fans and on-stage artists closer together with cool interactive features.September 7, 2020Event ManagementGig Economy: How Event Performers Are Pivoting (and Making Money) with New PlatformsFind out how emerging event tech is catering to virtual and offering business management tools for musicians and DJs.August 31, 2020Food TrendsMore Than Mint Juleps: 12 Cocktail and Eats Ideas for an At-Home Kentucky Derby PartyThe popular race took place on Sept. 5 in 2020, but will resume its regular event schedule on May 1 this year. Here's how you can celebrate safely.August 26, 2020Hybrid & Virtual Event ProductionHow Going Virtual Helped This Political Summit Land Big-Name SpeakersThe 19th Represents featured conversations with notable women including Stacey Abrams, Kamala Harris, and Meghan Markle in her new role as an interviewer.August 25, 2020Previous PagePage 53 of 122Next PageTop StoriesExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level UpExperiential Marketing, Activations & SponsorshipsNo $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-UpOrlando / Central Florida5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and Events
