Ian ZelayaExperiential Marketing, Activations & SponsorshipsOctober 2, 2017: Las Vegas Music Festival Shooting Kills More than 50, Why More Brands Are Doing Experiential Marketing, JetBlue Launches Hurricane Relief Plan for Puerto RicoOctober 2, 2017Experiential Marketing, Activations & Sponsorships6 Ways to Build Sponsorship Loyalty for Annual EventsSteve Buzby of Revel Marketing—which helps pair local and national sponsors with traveling culinary tour Cochon555—provides tips on how to maintain sponsorship loyalty.October 2, 2017Programming & EntertainmentSeptember 29, 2017: Lionsgate to Launch Massive Times Square Entertainment Center, Square Will Process Payments for Eventbrite, Inside Red Bull’s Unique Los Angeles-Focused Music FestivalSeptember 29, 2017Global10 Best Ideas of the Week: a Carpool Karaoke-Theme Video Booth, Planned Parenthood's Neon Installation, a Cocktail Inspired by FergieHere's a look at 10 steal-worthy ideas we spotted this week.September 29, 2017Miami / South FloridaSeptember 28, 2017: Justin Timberlake Finalizing Super Bowl Halftime Deal, Live Nation Launches Facebook Bot for Events, New York Film Festival Offers Mix of Highbrow Cinema and Industry EventsSeptember 28, 2017Production & StrategyGlobal Citizen Festival 2017: How Sponsors Used Social Activism Themes to Engage FansSponsors including Citi, Johnson & Johnson, and Cadillac built on the festival mission of ending extreme poverty with interactive, onsite activations.September 28, 2017Programming & EntertainmentSeptember 27, 2017: AMC Theaters to Open Virtual-Reality Experiences, Vimeo Launches Live Event Service, Stan Lee Working With Comic-Con Organizers to Raise Funds for Irma VictimsSeptember 27, 2017North AmericaSeptember 26, 2017: Tales of the Cocktail Founder Steps Down, Rule Prohibits U.S. Athlete Protests at Winter Olympics, Girlboss Rally Expands to New YorkSeptember 26, 2017North AmericaSeptember 25, 2017: N.F.L. Players and Owners Speak Out Against Trump's Demands, Stevie Wonder Participates in Political Protest at Global Citizen Festival, Judge Rules Against Minnesota Couple Who Wouldn't Film Same-Sex WeddingsSeptember 25, 2017Event Tech & VirtualFall Flavor: 14 Pumpkin Spice-Inspired Catering IdeasHow to use the ubiquitous flavor in desserts, savory dishes, cocktails, and more for fall events.September 25, 2017Previous PagePage 62 of 129Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up