10 Best Ideas of the Week: a Carpool Karaoke-Theme Video Booth, Planned Parenthood's Neon Installation, a Cocktail Inspired by Fergie

Aldo worked with Refinery29 to create “Love Walk,” a glowing runway surrounded by a coiled structure covered in nearly 250 shoes and pulsing light. The walls featured messages inspired by the brand's fall campaign. 

To launch her new album, Fergie partnered with iPic Theaters and Tuck Hospitality for the premiere of the "Double Dutchess Visual Experience." In addition to a screening of the album and videos, the event at the iPic Fulton Market on September 20 included a media reception with a Fergie-theme menu. Helmed by chef Sherry Yard and mixologist Adam Seger, the offerings included the "Boss Burger" with double patties, jerk thousand island, pickles, American cheese, lettuce, tomato, and onion; and the "Fergarita" (pictured) with tequila, mezcal, lemon, grapefruit, Aperol, basil, and thyme, poured over dry ice. 

Refinery29’s 29Rooms took place September 8 to 11 in Williamsburg, Brooklyn. In collaboration with Planned Parenthood, the large-scale installation “Bright Future" used bright neon signage to highlight healthcare issues. Guests could also listen to stories from people who’ve been touched by the organization, as well as pledge their support. 

Dunkin’ Donuts Coffee at Home created a "kitchen" where guests could taste the brand’s Bakery Series coffee flavors and vote for their favorite. 

The sixth annual Global Citizen Festival took place September 23 in New York’s Central Park. Sponsor Johnson & Johnson activated a photo booth that spotlighted its commitment to fighting H.I.V. The booth, which was created by 3D Joe & Max, featured an illustration of the festival that was designed to provide a three-dimensional feel when shared on social media. Attendees were encouraged to hold signs that read #MakeHIVHistory. 

Sponsor Cadillac featured a Carpool Karaoke booth that combined a sound studio with the Cadillac XT5 Crossover. The booth, which was created by Jack Morton Worldwide and OM Digital, allowed participants to record a social-media-shareable video of themselves singing along to popular songs. 

Media partner MSNBC gave away reusable water bottles, which attendees could refill at branded water bottle stations. David Beame, global event and experiences director for the festival, said the initiative "saved 54,345 single-use plastic bottles that many festivals still heavily rely on." 

The San Francisco Symphony’s 2017 gala took place September 14 at Louise M. Davies Symphony Hall. At the outdoor after-party, Blueprint Studios created lounge seating with mirrored installations, providing popular spots for photo ops. 

In the dinner tent located next to Davies Symphony Hall, Blueprint used soft yet bold colors, brushed velvet, and silk textiles juxtaposed with modern metals and custom-forged wall sculptures. McCalls Catering catered the dinner for 700 guests. 

For a fall-inspired pumpkin spice catering idea, Lower Mills Tavern in Boston serves a pumpkin ice cream sandwich that consists of homemade ginger molasses cookies and pumpkin ice cream made for the restaurant by the Ice Creamsmith—a family-run ice cream shop next door.