Anna SekulaStrategyHow Event Planners Are Using Social Media NowIn its third Social Media & Events report, German software platform Amiando shows how the habits of event organizers are changing with the increased use of channels like Facebook and Twitter.August 29, 2013Experiential Marketing, Activations & SponsorshipsProduct Launch Puts Live Orange Grove in Times SquareJ.C. Penney built its own garden patch in the middle of the busy streets to herald the launch of the Joe Fresh Kids collection.August 28, 2013Event Production & FabricationMTV V.M.A.s Brooklyn Debut Floods City With Sponsors and Concert-PartiesIn its first outing in New York since 2009—and its inaugural show in Brooklyn—the MTV Video Music Awards hit the city with a slew of preshow events fueled by corporate sponsors.August 26, 2013GlobalAugust 23, 2013: V.M.A.s Get Sponsorship Boost, the Problem With Surprise Performers, New Meaning for March on WashingtonAugust 23, 2013San Francisco/Northern CaliforniaAugust 22. 2013: How to Act at Trade Shows, Red Bull's High-Flying Stunt, Burning Man Sets RulesAugust 22, 2013HomeWhen Budgets Matter: Event Design Insights From David StarkIn a Q&A session, event designer David Stark revealed why understanding an event's goals, talking openly about budgets, and having no rules are important to creating innovative and effective experiential events.August 21, 2013GlobalAugust 21, 2013: Pepsi's Social Song Release, Gay Rights Petition Met Opera, Fashion and Film Converge at New EventAugust 21, 2013Programming & EntertainmentEvent Innovation Forum Speakers to Discuss Superfans, New Meeting Ideas, and the Changing Role of Celebrities at EventsThe second Event Innovation Forum—New York, part of the BizBash New York IdeaFest, will cover what event professionals need to know about superfans, how celebrity appearances are changing, and ways to shake up dull meetings.August 21, 2013Food TrendsAugust 20, 2013: Chris Brown Cancels Canadian Festival, Elton John's Lavish Party for One-Year-Olds, Meetings Go CasualAugust 20, 2013Event Production & FabricationWhat's Planned for the 2013 MTV Video Music AwardsThe music network has planned several events around this year's show, including a series of concerts, preshow performances outside the Barclays Center, and a benefit for Lifebeat.August 20, 2013Previous PagePage 24 of 149Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsNo $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-UpThe grocery store chain showcased its affordable products within a cute farmstand-like setting.Orlando / Central Florida5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and EventsEvent Design & Decor7 Smart Ways to Beat the Heat at Outdoor EventsExperiential Marketing, Activations & SponsorshipsSee How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival ActivationPhoenix / Scottsdale11 New Venues in Phoenix/Scottsdale for Summer 2025 Meetings and Events