As events and meetings have become more strategic exercises in branding and engagement, so has event design. And for David Stark—the celebrated industry name known for his eclectic sensibility and the work created for organizations like Target, the Robin Hood Foundation, and the Huffington Post—understanding a client's budget and intended message for an event are essential to delivering the most effective design and experience for guests. "They are the nuts and bolts of how to be successful," he says. "The truth is that as an artist if somebody says 'do whatever you want,' I don't have a single idea." Just as important to innovation is not setting rules for yourself and thinking on your feet when things don't go as planned.
The Q&A session with Stark was part of Elevate, the BizBash and Eventbrite conference in New York on July 24; his full talk can be found here.
