Chad KaydoExperiential Marketing, Activations & SponsorshipsWhy the New Yorker Festival Is the Model of a Modern Magazine EventThe festival’s content, business strategy, and sponsor activations are an example for the rest of the media world.October 15, 2014New YorkHow Brooklyn Became a Hot Event LocationAfter years of refusing to leave Manhattan, some New York event hosts now want the style and audience across the East River.October 1, 2014Event ManagementWhat the Apple Watch and iPhone 6 Mean for EventsNear-field communication and other new features may influence how event hosts engage with guests.September 10, 2014Experiential Marketing, Activations & Sponsorships7 Trends That Will Affect Fall EventsFrom video game parties to “live magazines” and events focused on urban activism, these trends will provide opportunities for brands looking to create relevant experiences in the coming months.September 3, 2014San Francisco/Northern CaliforniaCould the Next Big Event Trend Be…Sleeping?If everybody’s tired, maybe a nap is the greatest luxury you can give someone.August 20, 2014Opinion & ExpertsA Case Against Name TagsThey’re not very chic. They encourage tacky behavior. And there are better ways to introduce and connect people.August 6, 2014Programming & EntertainmentWhy Are So Many Journalists Becoming Event Planners?As content becomes more central to many events, journalists are leading programming, running business divisions, and launching their own conferences.July 23, 2014Experiential Marketing, Activations & SponsorshipsWhy Pop-Ups Are Getting Even More PopularTrends in retail and real estate are making it easier for marketers to use temporary stores for experiential marketing activations. (Also, they work.)July 9, 2014BizBash ListsSummer Reading List: 19 Things Event Pros Should Read on VacationThese books, articles, and blog posts can help you get inspired, catch up on trends you might have missed, and prep for fall.June 25, 2014Experiential Marketing, Activations & SponsorshipsHow Magazines Are Rethinking Their EventsAs print advertising declines, publishers are looking to new event models for added revenue.June 12, 2014Page 1 of 20Next PageTop StoriesExperiential Marketing, Activations & Sponsorships30 Cool Ideas You May Have Missed From Lululemon, TIME, Maybelline New York, and MoreHere’s a look at some steal-worthy ideas we spotted in March 2025.SportsSee How These Fan Experiences at The Players Championship Engaged a New Generation of GolfersBrands & Event ProsIndustry Innovators 2025: 11 Planners, Designers & Producers Who Are Defining the Next Era of EventsSeattle5 New Venues in Seattle For Spring 2025 Meetings and EventsIndustry InsidersTransforming Event Spaces: The Power of Immersive Design
