additional reporting by Kelly Lo

Super Bowl 2014: Behind the Scenes at the Biggest Parties in New York

The N.F.L.'s biggest championship game hit the New York-New Jersey region for the first time and brought with it a slew of events and promotions from brands like Pepsi, Bud Light, Maxim, and Playboy for a week's worth of events.

February 3, 2014

Bud Light Hotel

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Cuervo also took over Felix’s Restaurant & Oyster Bar on July 24 for an exclusive after-hours experience. The event featured bar team partners from Vertical, Mexico City and Hanky Panky, Mexico, music by DJ Nacho, and mobile oyster shuckers who topped the shellfish with a Cuervo Reposado mignonette.

Tales of the Cocktail 2025: See How These Brands Stood Out From the Crowd

Moët Hennessy, Jose Cuervo, and Balcones Whisky hosted happy hours, parties, and educational sessions at the annual cocktail conference in New Orleans.

Hulu’s 'King of the Hill' Experience

Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground

Populus Seattle

6 New Venues in Seattle for 2025 Summer Meetings and Events

Planners can also incorporate an array of new program openers for their meetings at Disney.

Here's What's New for Corporate Groups at Walt Disney World

At the recent Shopify Summit 2025, spaces looked a bit different than your typical employee conference. Instead of hotel ballrooms or expo halls, attendees explored eclectic environments inspired by where many small business dreams begin: basements, garages, and local bars. This makeshift convenience store featured custom items from Shopify merchants—plus posters with company Easter eggs and inside jokes. See more: How Shopify Shook Up the Traditional Conference Playbook

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