additional reporting by Kelly LoStrategySuper Bowl 2014: Behind the Scenes at the Biggest Parties in New YorkThe N.F.L.'s biggest championship game hit the New York-New Jersey region for the first time and brought with it a slew of events and promotions from brands like Pepsi, Bud Light, Maxim, and Playboy for a week's worth of events.February 3, 2014Page 1 of 1Top StoriesBizBash Sports10 Fun Ways Brands Have Courted Fans of All Ages at Sporting EventsAt several recent tournaments and sporting events, brands like AT&T, Nickelodeon, American Express, and Netflix have leaned into kid-friendly events and activations.Los Angeles / Southern California9 New Venues in San Diego for Spring 2024 Meetings and EventsOpinion & Experts8 Event Profs Share Failures and Tough Lessons LearnedExperiential Marketing, Activations & SponsorshipsGet a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’sEvent Production & Fabrication30 Cool Event Ideas You May Have Missed From Olivia Rodrigo, McDonald's, Nespresso, and More