Elana Cogliano

Experiential Marketing, Activations & Sponsorships
Forecast: Water Taxis, Pop-Up Dinners, Kayak Relays, and More
May 9, 2012
New York: In late June, P.S. 1 MoMA in Queens will debut a temporary 3-D eco-friendly installation made from nylon nets treated with a titania nanoparticle spray that neutralizes airborne pollutants. The star-shaped structure called 'Wendy' was designed by New York-based firm HWKN. It will house a DJ booth and its spiky arms will mist water and blast cool air into the courtyard.
Experiential Marketing, Activations & Sponsorships
Ion Promotes to Ad Agencies With Mobile Mail Room During Upfronts
May 9, 2012
Ion placed its mobile mail rooms outside buildings like 1675 Broadway, which houses several advertising agencies. Production agency the Michael Alan Group secured permits to set up the temporary structures on the sidewalks.
Event Design & Decor
Magic Makers: How to Transport Guests to Fully Realized Worlds
May 9, 2012
At Lady Gaga's Workshop at Barneys, it was like entering a whole new world; in this case, hers.
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Cuervo also took over Felix’s Restaurant & Oyster Bar on July 24 for an exclusive after-hours experience. The event featured bar team partners from Vertical, Mexico City and Hanky Panky, Mexico, music by DJ Nacho, and mobile oyster shuckers who topped the shellfish with a Cuervo Reposado mignonette.
Experiential Marketing, Activations & Sponsorships
Tales of the Cocktail 2025: See How These Brands Stood Out From the Crowd
Moët Hennessy, Jose Cuervo, and Balcones Whisky hosted happy hours, parties, and educational sessions at the annual cocktail conference in New Orleans.
Hulu’s 'King of the Hill' Experience
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Populus Seattle
Seattle
6 New Venues in Seattle for 2025 Summer Meetings and Events
Planners can also incorporate an array of new program openers for their meetings at Disney.
Places
Here's What's New for Corporate Groups at Walt Disney World
At the recent Shopify Summit 2025, spaces looked a bit different than your typical employee conference. Instead of hotel ballrooms or expo halls, attendees explored eclectic environments inspired by where many small business dreams begin: basements, garages, and local bars. This makeshift convenience store featured custom items from Shopify merchants—plus posters with company Easter eggs and inside jokes. See more: How Shopify Shook Up the Traditional Conference Playbook
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
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Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
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Rayna Katz
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