BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Forecast: Water Taxis, Pop-Up Dinners, Kayak Relays, and More

Elana Cogliano
May 9, 2012

Ideas, products, trends, and other new stuff to have on your radar.

New York: In late June, P.S. 1 MoMA in Queens will debut a temporary 3-D eco-friendly installation made from nylon nets treated with a titania nanoparticle spray that neutralizes airborne pollutants. The star-shaped structure called 'Wendy' was designed by New York-based firm HWKN. It will house a DJ booth and its spiky arms will mist water and blast cool air into the courtyard.
New York: In late June, P.S. 1 MoMA in Queens will debut a temporary 3-D eco-friendly installation made from nylon nets treated with a titania nanoparticle spray that neutralizes airborne pollutants. The star-shaped structure called "Wendy" was designed by New York-based firm HWKN. It will house a DJ booth and its spiky arms will mist water and blast cool air into the courtyard.
Photo: Courtesy of MoMA
Chicago: Mixologist Revae Schneider, a veteran of Gilt Bar, has launched Femme du Coupe, a bar-styling company specializing in creating custom cocktails for events. Schneider practices “interactive mixology,” giving guests the option to create their own libations alongside her. Femme du Coupe also offers teambuilding classes and sells premade cocktail mixers for $40 each, which can be used as corporate gifts.
Chicago: Mixologist Revae Schneider, a veteran of Gilt Bar, has launched Femme du Coupe, a bar-styling company specializing in creating custom cocktails for events. Schneider practices “interactive mixology,” giving guests the option to create their own libations alongside her. Femme du Coupe also offers teambuilding classes and sells premade cocktail mixers for $40 each, which can be used as corporate gifts.
Photo: Bergonia Photography
Los Angeles: Le Cirque has been bringing the experience of dining at the iconic New York restaurant to private clubs. The pop-up dinner series makes its final stops in Southern California, visiting San Diego on May 11 and Los Angeles on May 18. The $150-per-person price tag includes a four-course menu, wine, and a copy of Sirio: The Story of My Life and Le Cirque.
Los Angeles: Le Cirque has been bringing the experience of dining at the iconic New York restaurant to private clubs. The pop-up dinner series makes its final stops in Southern California, visiting San Diego on May 11 and Los Angeles on May 18. The $150-per-person price tag includes a four-course menu, wine, and a copy of Sirio: The Story of My Life and Le Cirque.
Photo: Courtesy of Le Cirque
Everywhere: Send gift boxes filled with magazines and snacks from Cheeriodicals as a client or employee gift. In addition to treats, each box contains four magazines geared toward the recipient’s interests. Boxes start at $40, with volume discounts for orders of at least 50.
Everywhere: Send gift boxes filled with magazines and snacks from Cheeriodicals as a client or employee gift. In addition to treats, each box contains four magazines geared toward the recipient’s interests. Boxes start at $40, with volume discounts for orders of at least 50.
Photo: Courtesy of Cheeriodicals
Orlando: Ice Magic has created a swivel table that can be attached to any of the pieces in its Totally Mod line of modular leather furniture. The Orlando-based company can construct the tabletop in glass, acrylic, or wood and in sizes from 14 to 22 inches. The table starts at $50.
Orlando: Ice Magic has created a swivel table that can be attached to any of the pieces in its Totally Mod line of modular leather furniture. The Orlando-based company can construct the tabletop in glass, acrylic, or wood and in sizes from 14 to 22 inches. The table starts at $50.
Photo: Courtesy of Ice Magic
Toronto: Sliced Gourmet has a full gourmet catering menu of sandwiches and salads for in-office meetings and private events. All items, like the lobster B.L.T., are made from scratch with seasonal, natural ingredients. Delivery is available for orders over $50.
Toronto: Sliced Gourmet has a full gourmet catering menu of sandwiches and salads for in-office meetings and private events. All items, like the lobster B.L.T., are made from scratch with seasonal, natural ingredients. Delivery is available for orders over $50.
Photo: Courtesy of Sliced Gourmet
Washington: James Beard Award-winning chef José Andrés of Think Food Group debuted his Spanish food truck, Pepe, in March. The silver truck is available for private events, offering a selection of eight fl autas—rolled sandwiches layered with ingredients like Iberico pork, piparra peppers, Serrano ham, and manchego. There is a minimum of $1,200 and 20 guests, which includes the truck and staff for two hours.
Washington: James Beard Award-winning chef José Andrés of Think Food Group debuted his Spanish food truck, Pepe, in March. The silver truck is available for private events, offering a selection of eight fl autas—rolled sandwiches layered with ingredients like Iberico pork, piparra peppers, Serrano ham, and manchego. There is a minimum of $1,200 and 20 guests, which includes the truck and staff for two hours.
Photo: Scott Suchman
Boston: In April, the Hotel Marlowe in Cambridge, which overlooks the Charles River and the Lechmere Canal, began offering relay-style kayaking races for as many as 40 guests. Races are held in the afternoon and conclude with a cocktail reception featuring regional drinks.
Boston: In April, the Hotel Marlowe in Cambridge, which overlooks the Charles River and the Lechmere Canal, began offering relay-style kayaking races for as many as 40 guests. Races are held in the afternoon and conclude with a cocktail reception featuring regional drinks.
Photo: Courtesy of Kimpton Hotels
Las Vegas: La Tavola Fine Linen Rental recently opened its first Las Vegas showroom. Clients can experiment with tabletop designs at the new space, no appointments necessary.
Las Vegas: La Tavola Fine Linen Rental recently opened its first Las Vegas showroom. Clients can experiment with tabletop designs at the new space, no appointments necessary.
Photo: Courtesy of La Tavola Fine Linen Rental
Miami: The Water Taxi Miami is now operating between four docking points, including the Miami Convention Center and South Beach. The yellow boats hold as many as 38 passengers and are also available for private charters, which start at $450 for the first hour and $150 for each additional hour.
Miami: The Water Taxi Miami is now operating between four docking points, including the Miami Convention Center and South Beach. The yellow boats hold as many as 38 passengers and are also available for private charters, which start at $450 for the first hour and $150 for each additional hour.
Photo: Courtesy of The Water Taxi Miami
Latest in Experiential Marketing, Activations & Sponsorships
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Them x Destination DC's WorldPride DC Kick Off Event
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
Related Stories
Ion placed its mobile mail rooms outside buildings like 1675 Broadway, which houses several advertising agencies. Production agency the Michael Alan Group secured permits to set up the temporary structures on the sidewalks.
Experiential Marketing, Activations & Sponsorships
Ion Promotes to Ad Agencies With Mobile Mail Room During Upfronts
Nike’s 'Fast Is Faster Field Day' Promotion
Experiential Marketing, Activations & Sponsorships
The Week in Events: Tiger Woods Foundation's Tiger Jam, the E! Upfront, and Nike's N.F.L. Field Day Promotion
Designed as a series of vignettes, the event offered a collage of products from the collection. The first section was a tunnel of clothing, reminiscent of displays found at bazaars, which saw apparel from Miami-based luxury boutique the Webster attached to an anchoring truss structure masked in black fabric.
Experiential Marketing, Activations & Sponsorships
Pop up concepts
Designed as a series of vignettes, the event offered a collage of products from the collection. The first section was a tunnel of clothing, reminiscent of displays found at bazaars, which saw apparel from Miami-based luxury boutique the Webster attached to an anchoring truss structure masked in black fabric.
Experiential Marketing, Activations & Sponsorships
Pop up concepts
More in Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
Them x Destination DC's WorldPride DC Kick Off Event
Experiential Marketing, Activations & Sponsorships
Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
Washington, D.C., is hosting this year’s WorldPride celebration.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More
Here’s a look at some steal-worthy ideas we spotted in May 2025.
Max's 'Mothers of Max' Art Installation
Most Popular
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.
2025 Industry Innovators Article Image Experiential2 B
Experiential Marketing, Activations & Sponsorships
See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
Experiential Marketing, Activations & Sponsorships
Get a Peek Inside These Star-Studded Beauty Events
Haircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.
Chillhouse’s Forever Wear Launch
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
Sponsored
Why Audiences Tune Out & What Experiential Events Do Better
Your audience isn’t bored, they’re underserved.
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
Page 1 of 135
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.