Brands & Event Pros: Page 42

Brands & Event Pros
Event Innovators 2018: John Legittino
Legittino and his team at Advoc8 create fresh, and sometimes politically-minded, experiences for major brands such as CNN, Google, and Comcast.
Legittino founded Advoc8 in 2016, after he and his former company partnered with Google to produce six presidential debates that year.
Brands & Event Pros
Event Innovators 2018: Kenya Hardaway
Hardaway leads the promotions team at FX Networks to deliver immersive experiences for series including American Horror Story, Pose, and Trust.
Hardaway joined the FX promotions team in 2006.
Brands & Event Pros
Event Innovators 2018: Piera Gelardi
Refinery29's creative director chats about the power of Instagram and the need for phone-free zones.
“Getting 29Rooms launched was by far the biggest challenge,' Gelardi explains. 'It was really hard to get people to understand the concept, to get sponsors on board to help finance it, and to prove that people would come to an art warehouse party all the way in Greenpoint [Brooklyn] during New York Fashion Week.”
Event Tech & Virtual
Event Innovators 2018: Angie Fetherston
The hospitality industry professional and C.E.O. of Drink Company uses her cocktail expertise and love of pop culture to help execute Instagrammable themed bars in Washington, D.C.
Fetherston co-founded Drink Company with cocktail expert Derek Brown in 2010. She was inducted into the Tales of the Cocktail Dame Hall of Fame in 2016, which celebrates achievements by women in the hospitality industry.
Brands & Event Pros
Event Innovators 2018: Jim Denevan
In a technology-driven world, the founder of Outstanding in the Field understands the value of simple, face-to-face gatherings focused on good food.
Jim Denevan
Brands & Event Pros
Event Innovators 2018: Brent Bushnell & Eric Gradman
The founders of experiential entertainment company Two Bit Circus have opened a standalone venue that aims to connect guests through play.
Eric Gradman (left) and Brent Bushnell
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Brands & Event Pros
Event Innovators 2018: Lauren Burmaster
As the experience marketing manager for Oculus V.R., Burmaster spearheads the Facebook-owned company's conferences and events that creatively incorporate the V.R. headset.
Burmaster helped produce events in the finance space before joining Oculus V.R. in 2015.
Brands & Event Pros
Event Innovators 2018: Erica Boeke
The former vice president of experiential for Condé Nast creates thoughtful, attendee-driven events with social impact.
Erica Boeke
Strategy
Event Innovators 2018: Brett Blumberg
The founder of Kilowatt Events’ dedicated sustainability division focuses on the lasting social, environmental, and economic legacy events can have on the world.
Brett Blumberg
Event Design & Decor
Event Innovators 2018: Nicky Balestrieri & Luigi Tadini
The masterminds behind the Gathery discuss how their cutting-edge work has evolved.
“At the Gathery, we’re editors before we are marketers,” Balestrieri explains.
Brands & Event Pros
Top 10 Innovative Brands 2018: #1 Google
Through thoughtful, interactive sponsor activations plus its own massive conferences, Google and its related brands connect with customers in unconventional ways.
In January, Google had its first major presence at C.E.S. in several years. Designed as a promotion for Google Assistant, a 6,000-square-foot, three-story “playground” outside the Las Vegas Convention Center highlighted how the assistant can impact consumers’ day-to-day lives.
Brands & Event Pros
Top 10 Innovative Brands 2018: #2 American Express
The brand’s launch of a new campaign in 2018 guided the inspiration for its customer-driven activations, which impressed independently and at major events.
American Express held its first international Platinum House at London Fashion Week in September. Graffiti artist Jay Caes created a Brick Lane-inspired mural on a wall composed of Away suitcases. Throughout the weekend, guests received complimentary luggage stickers and could shop select items from the luggage brand's 'travel uniform' program.
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