Brands & Event Pros: Page 43

Brands & Event Pros
Top 10 Innovative Brands 2018: #3 National Geographic
The network continues to expand upon its franchise events while developing new technology for its audience and guests.
At the viewing event for the network’s 10-part series One Strange Rock, in which astronauts tell the story of Earth, guests tested out the brand’s new OSR Space Projection Helmets. The replica space helmets, which National Geographic developed with creative agency McCann New York, use projection technology to create an immersive, virtual experience with footage from the series.
Brands & Event Pros
Top 10 Innovative Brands 2018: #4 Intel
The company is making its advanced technology accessible to consumers through drone shows and immersive activations.
Following its Guinness World Record-breaking drone light show at the opening ceremony for the Winter Olympics in Pyeongchang, Intel brought back the performance at the closing ceremony in February. The live 300-drone performance featured creative light illustrations in the sky, including the Olympics mascot Soohorang, a white tiger.
Brands & Event Pros
Top 10 Innovative Brands 2018: #5 Adidas
The sportswear manufacturer has shifted its marketing goals in recent years, focusing on art, music, and D.I.Y. events for fans.
Throughout the weekend, 747 Warehouse featured performances by 21 Savage, Playboi Carti, Pusha T, N.E.R.D., and more. The activation also debuted the first Brooklyn Creator Farm Pop-Up, a space for guests to learn about the footwear-making process and design their own shoes, plus the Sound Lab, where local musicians could showcase their work to big-name artists.
Brands & Event Pros
Top 10 Innovative Brands 2018: #6 Bud Light
The beer brand continues to deliver buzzy and humorous activations at major music festivals and sports events.
Bud Light held the first Bud Light Getaway Festival this past summer in North Charleston, South Carolina. The event featured headliners such as Sam Hunt, Lil Jon, and Dashboard Confessional.
Brands & Event Pros
Top 10 Innovative Brands 2018: #9 Taco Bell
The fast-food chain reaches its “fans” with quirky on-brand events and pop-ups.
Taco Bell celebrated the Canadian debut of its signature Baja Blast drink with a pop-up hair salon that was housed in a tricked-out Airstream trailer, offering passersby free hair colorings using Baja Blast-colored Manic Panic hair dye.
Brands & Event Pros
Top 10 Innovative Brands 2018: Ones to Watch
Seven additional innovative brands we're keeping an eye on this year.
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The 2018 Design Issue: Event Design Rebels
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Strategy
Top 10 Innovative Brands 2017: #1 American Express
The financial services company promotes new product benefits through visual, immersive events.
At Coachella, the company’s Platinum House featured 3-D letters in the pool.
Brands & Event Pros
Top 10 Innovative Brands 2017: #2 Ford
There’s no one-size-fits all at the automotive brand’s unique events for consumers across the country.
Guests try their luck at navigating a futuristic world on wobbly boards.
BizBash Lists
Top 10 Innovative Brands 2017: #3 Delta Air Lines
The company weaves technology into events that target consumers as well as its own employees.
A “fan flight” with trivia, gear giveaways, and former players was part of a partnership with Seattle Sounders FC.
Brands & Event Pros
Top 10 Innovative Brands 2017: #4 Google
The tech company has reinvented existing events while launching new consumer activations.
The Google Play Music Block at Panorama included a headphone jack wall where attendees could listen to curated playlists.
Brands & Event Pros
Top 10 Innovative Brands 2017: #6 AT&T
New partnerships are helping the telecommunications company reach more consumers.
​At the N.C.A.A. Final Four Fan Fest in April 2016 in Houston, guests shot free throws in a game stimulator.
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