Brands & Event Pros: Page 45

Brands & Event Pros
Event Innovators 2017: Suzy Jack
The vice president of public affairs and events at the Los Angeles Times uses events to unify a community.
Suzy Jack
Brands & Event Pros
Event Innovators 2017: Christian Lachel
The executive creative director and vice president of BRC Imagination Arts marries audience desires to brand experiences.
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Brands & Event Pros
Event Innovators 2017: Betsy McHugh
The founder and C.E.O. of Hurdl helps hosts and guests communicate via wearable technology.
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Brands & Event Pros
Event Innovators 2017: Charles Melcher
The founder and president of Melcher Media and founder of the Future of Storytelling aims to widen the world of storytelling through events.
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Brands & Event Pros
Event Innovators 2017: Anthony Sargent
The C.E.O. of the Luminato Festival aims to bring guests the unexpected.
Anthony Sargent Credit Mark Savage
Brands & Event Pros
Event Innovators 2017: Faith Smith
The director of live programming at Slate believes smart content and diverse representation are key to successful events.
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Event Innovators 2017: Jeff Stober
The owner of Toronto's Drake Hotel has transformed the property into a hub for arts and culture events.
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Event Innovators 2017: Richard St-Pierre
The president of C2 Montréal plans every element of his events with purpose.
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Brands & Event Pros
Event Innovators
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BizBash Lists
Top 10 Innovative Brands 2016: #8 Bud Light
As the iconic American beer brand unveils a new logo and tagline, it is strategically changing its approach to event marketing.
Tweaking its Bud Light Hotel concept at the Super Bowl, this year the brand hosted the “Bud Light Party” at the Clift Hotel in San Francisco. The activation was inspired by a presidential campaign.
Brands & Event Pros
Top 10 Innovative Brands 2016: #5 Target
The retailer markets its breadth of products by creating clever standalone activations and producing new experiences at major events.
During the 58th annual Grammy Awards in February, the retailer partnered with Gwen Stefani to air a live concert commercial. Stefani performed against sets in Target’s red, white, and black hues.
BizBash Lists
Top 10 Innovative Brands 2016: #4 Pepsi
The soft-drink giant stands out against fierce competition by placing itself at the center of pop culture.
Also for Super Bowl 50 in San Francisco, Pepsi partnered with DirecTV on a concert series. Projection-mapped images and logos of both Pepsi and DirecTV appeared on the exterior of the concert venue at Pier 70.
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