Brands & Event Pros: Page 55

Brands & Event Pros
Top 10 Innovative Brands 2013: #4 Xbox
The debut of Halo 4 was one of the biggest media launches of 2012, with a marketing push that included flying a massive glyph over London and transforming an entire country.
Xbox turned the European country of Liechtenstein into a real-life replica of Halo 4’s universe. A local 13th-century castle was transformed into a futuristic fort.
Brands & Event Pros
Top 10 Innovative Brands 2013: #1 Target
One of the most visible brands in event marketing, the retailer continues its reputation for innovative events and engaging marketing tactics.
In anticipation of its 2013 launch in Canada, Target hosted a one-day pop-up shop for its Jason Wu collection in Toronto in February 2012. An enormous billboard—a bright red sign combining the bulls-eye logo and colors with that of the Canadian flag—made it hard to miss the retailer's first effort in Canada.
Brands & Event Pros
Top 10 Innovative Brands 2013: #5 Red Bull
The company brings its brand identity to life with daring, high-stakes activations.
Felix Baumgartner’s record-breaking jump put him 23 miles in the air.
Brands & Event Pros
Top 50 Innovative Event Pros 2013: Scott Schenker
Microsoft's new general manager of worldwide events previously transformed SAP's Sapphire Now conference, bringing it online to allow for year-round engagement.
Scott Schenker, general manager of worldwide events & Microsoft Production Studio, Microsoft
Brands & Event Pros
Top 50 Innovative Event Pros 2013: Ryan Hogan
The C.E.O. of Reed Street Productions brought in $18.8 million last year through his zombie-themed obstacle courses.
Ryan Hogan, C.E.O., Reed Street Productions
Brands & Event Pros
Top 50 Innovative Event Pros 2013: Chris Courtemanche
The founder of Renhaus Visualization Studio uses high-end software to create C.G.I. visualizations for events.
Chris Courtemanche, founder, Renhaus Visualization Studio
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Strategy
How Shopify Shook Up the Traditional Conference Playbook
Sports
WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Experiential Marketing, Activations & Sponsorships
Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers
Experiential Marketing, Activations & Sponsorships
How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture
Sports
How the Wimbledon Experience Was Recreated in Brooklyn, New York
Brands & Event Pros
Top 50 Innovative Event Pros 2013: Frank Maugeri & Jim Lasko
The Redmoon Theater's co-artistic directors adopt an "anything is possible" motto for the venue's performances and events.
Frank Maugeri (pictured, left) and Jim Lasko, co-artistic directors, Redmoon Theater
Brands & Event Pros
Top 50 Innovative Event Pros 2013: Ivan Wicksteed
Old Navy's chief marketing officer—who previously held a similar position at Cole Haan—specializes in creative, buzz-generating product launches.
Ivan Wicksteed, chief marketing officer, Old Navy
Brands & Event Pros
Top 50 Innovative Event Pros 2013: John Norman
The president of Arts & Exhibitions International is turning traditional museum exhibits into theatrical event experiences.
John Norman, president, Arts & Exhibitions International
Brands & Event Pros
Top 50 Innovative Event Pros 2013: Campbell Hyers
The C.E.O. of Control Group is leveraging new technology to create responsive and immersive experiences.
Campbell Hyers, partner & C.E.O., Control Group
Brands & Event Pros
Top 50 Innovative Event Pros 2013: Heather Arak-Kanofsky & Susan Turnock
The co-owners of Gifts for the Good Life create artfully branded custom corporate gifts.
Heather Arak-Kanofsky (left) and Susan Turnock, co-owners, Gifts for the Good Life
Brands & Event Pros
Top 50 Innovative Event Pros 2013: Omar Seyal
The co-founder of Tagstand is making near-field communication technology accessible and affordable for events.
Omar Seyal, co-founder, Tagstand
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