After eight years in event design and production, Chris Courtemanche, 30, realized how vital it was to share an accurate vision to clients. So in 2010, he launched his Los Angeles–based 3-D, interactive rendering studio, with a focus on creating C.G.I. visualizations for events that previously relied heavily on hand sketches and mood boards. Using high-end software typically used in architecture, Courtemanche offers a realistic, 360-degree look at how budgets can be allocated for brands like Samsung.
In 2012 his client base doubled, and so far in 2013, the company’s renderings have assisted in securing more than $3 million in projects. “The event industry is finally moving out of the 2-D world,” he says. “A few years ago, renderings were optional in proposals, but now they’ve become a requirement.”