Photo: Pen Carlson
April Joy—founder of three-and-a-half-year-old April Joy Events—added full-service floral design to her consulting company's list of services last fall. Joy's arrangements for corporate clients have included a seven-foot-tall tree that she made out of kiwi branches for a local photographer’s event. For a recent women’s appreciation tea hosted by SimCore, she designed takeaway desk arrangements composed of purple hyacinths, bright orange mambo spray roses, and raspberry ranunculus. “I like the flowers to speak for themselves, so I avoid anything that’s too stylized or overly designed,” Joy said of her signature style.