Flowers

Each flower was hand made and comprised of custom-printed stock, crepe paper, and tissue paper.

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

The celebrity arrivals area, which was situated on the other side of the check-in section, was marked by an enormous wall designed by Raul Avila with more than 20,000 red roses.

Inside, the entrance was covered with orange flowers and decorated with letter decals to spell out the event's official name, PRE.

A total of 200,000 stems of red and white roses, shipped in from Colombia and Ecuador, decorated the event. A team of 150 staffers worked to prepare the floral decor.

Luxe Event Rentals & Décor's handmade paper-flower walls, showcased at last year's BizBash New York Expo, can be customized in different colors and function as room dividers, stage backdrops, and back-bar displays.