floral

May 10, 2015
Clover Chadwick of Dandelion Ranch in Los Angeles created a sculptural arrangement using succulents.
Clover Chadwick of Dandelion Ranch in Los Angeles created a sculptural arrangement using succulents.
Photo: Courtesy of Dandelion Ranch
Van Wyck & Van Wyck produced this year's Friends of the High Line benefit in New York. The centerpieces consisted of small burlap sacks filled with air ferns and other plants, which guests could take home with them.
Van Wyck & Van Wyck produced this year's Friends of the High Line benefit in New York. The centerpieces consisted of small burlap sacks filled with air ferns and other plants, which guests could take home with them.
Photo: Nadia Chaudhury/BizBash
At Chicago’s Harris Theater gala in June, Bill Heffernan used centerpieces of ferns and freesia as part of the event’s moonlit-forest look.
At Chicago’s Harris Theater gala in June, Bill Heffernan used centerpieces of ferns and freesia as part of the event’s moonlit-forest look.
Photo: Robert Carl
In September, Los Angeles floral designer Eric Buterbaugh set topiary balls on beds of wheatgrass at the Entertainment Industry Foundation’s Women’s Cancer Research Foundation luncheon celebrating the Nancy Short lecture series.
In September, Los Angeles floral designer Eric Buterbaugh set topiary balls on beds of wheatgrass at the Entertainment Industry Foundation’s Women’s Cancer Research Foundation luncheon celebrating the Nancy Short lecture series.
Photo: Alex J. Berliner/ABImages
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Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
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Speaking of Coachella, at the festival's annual Neon Carnival, sponsor Tequila Don Julio grabbed attention with an oversize, succulent-filled version of its logo, produced by NVE Experience Agency. See more: Coachella 2022: Peek Inside the Festival's Buzziest Parties & Brand Activations
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The Plaza’s Grand Ballroom was in full bloom for the event, which supports global plant research, conservation, and education.
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Speaking of Coachella, at the festival's annual Neon Carnival, sponsor Tequila Don Julio grabbed attention with an oversize, succulent-filled version of its logo, produced by NVE Experience Agency. See more: Coachella 2022: Peek Inside the Festival's Buzziest Parties & Brand Activations
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“The floral industry is in a really unique space right now,” explain Danielle Flores-Gary and Katie Hartman, co-owners of Floral Crush, a Los Angeles-based floral design studio that has worked on high-profile events for clients like Event Eleven, Gina Wade Creative and NBCUniversal. (Pictured: a Floral Crush-designed display at Rosé Day L.A. in 2019.)
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In 2018, Luxe Linen asked local designers and florists to create a tablescape around a swatch of fabric from its colorful new line of linens. Held for the first time at the Petersen Automotive Museum’s rooftop, the product launch drew more than 400 high-end event planners, designers, florists, members of the media and more. Designed around Luxe’s bright new Riley linen, this vibrant, summery table was a team-up between Jennifer Naylor Catering & Special Events and Mark’s Garden. See more: Get Inspired by 15 Colorful Twists on a Tropical Theme
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“Visitors to the pop-ups actually thank us for being there, and you can see on their faces just how happy it makes them to see these gardens appear in their neighborhoods,” says Tom Kehoe about Kehoe Designs' Green Market Gardens.
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