
The expo organizers aimed to create an environment that was social-media friendly, including a large paper flower wall as the photo booth backdrop.
Photo: Taylor McIntyre/BizBash

Wright estimated that 91 percent of the companies at the New York show were "clean and green," meaning the products were packaged, distributed, and branded with minimal carbon footprint and made with natural ingredients.
Photo: Taylor McIntyre/BizBash

The expo entrance featured a moss-covered "wishing heart," which was inspired by a Japanese wishing tree. Guests could write down what indie beauty meant to them on the decorative tags and attach them to the wall.
Photo: Taylor McIntyre/BizBash

New this year was a dedicated V.I.P. lounge with comfortable seating and hedgerows. Plus, Alexis Krauss, singer of the Sleigh Bells and co-founder of beauty website Beauty Lies Truth, spun tunes.
Photo: Taylor McIntyre/BizBash

Several brands set up hairstyling stations and braid bars for attendees.
Photo: Taylor McIntyre/BizBash