Cotton Incorporated celebrated the 10th anniversary of its Blue Jeans Go Green denim recycling program with a pop-up gallery that took place in New York's SoHo neighborhood November 18 and 19. Produced and designed by BMF Media Group, the event featured on-theme decor such as centerpieces made out of cotton.
To celebrate the DVD and Blu-ray release of Game of Thrones's sixth season, HBO partnered with marketing agency Rubik for an interactive traveling exhibition, which came to New York's Astor Place on November 18 and 19, Chicago's Grant Park November 26 and 27, and will travel to Hollywood & Highland in Los Angeles December 9 and 10. The fan event featured tech-based experiences, props from the series, and photo ops including an iron throne room replica.
The event featured a giant 3-D map of the show's universe that had a design inspired by the opening credits.
To celebrate her role as host and executive producer of this year's Soul Train Awards, Erykah Badu hosted a private dinner party at the Kitchen Table in New York. The event featured a seven-course meal from chef Bryant Terry, which included a dish of roasted baby beets, delicata squash, and candied pecans.
Another fall-inspired vegan dish was glazed carrots pomegranates, peanuts, cilantro, and mint.
Whiskey Feast, a whiskey tasting and autumn-inspired food event from Cannonball Productions, took place November 19 at the Brooklyn Expo Center. Scratch Academy featured a spin-art station that invited attendees to turn old records into original art that featured the event's logo.
To celebrate the premiere of Gilmore Girls: A Year in the Life, Netflix partnered with MKG to produce three separate events from November 18 to 20: a red-carpet premiere, a V.I.P. after-party, and a consumer fan experience. The fan event turned the U.C.L.A. campus into the show's fictional town of Stars Hollow. At a post office station, guests could send fans "Greetings from Stars Hollow" postcards with mailing and postage offered for free.
To build on its "NY Is Go" brand campaign, Delta Air Lines partnered with MKG to host an activation on October 23 at Chelsea Piers, two weeks before the TCS New York City Marathon. To connect to the brand's campaign, the airline invited runners to describe their motivation, or "go," on a running bib that they could take with them.
Washington, D.C.'s Newseum hosted the third installment of its 2016 Newseum Nights on November 15. Savory food stations included popcorn chicken and tater tots served in paper cones made from mock edition of The New York Times.
City of Hope's Spirit of Life award gala took place November 10 in a parking lot below the Santa Monica Pier in Los Angeles. Produced by Namevents, the event featured a tribute journal that was blown up and presented in the style of sheet music.
The premiere party for the upcoming HBO miniseries Big Little Lies took place February 7 at the Hollywood Roosevelt Hotel. Designed by Billy Butchkavitz, the party featured centerpieces inspired by the Monterey Peninsula, which is the setting of the series.
