This modern, simple style resonates the most with millennials, who appreciate the role of nature in their lives, according to Skaff. “From a floral perspective, it’s what we call landscape design. [It shows] how flowers really grow in nature, but in a slightly more modern way,” he says. “It’s strong groupings of materials, rather than dispersing them, like you’d see in landscape design.”
Popular floral elements will include amaranthus, liatris, celosia, and lotus pods, and containers of mixed metals.
Buterbaugh’s floral arrangements, which were all white with eye-catching splashes of red and black, served as a focal point during the seated meal.
The Macy’s Flower Show runs through Sunday at the retailer’s locations at Herald Square in New York, State Street in Chicago, and Union Square in San Francisco. This year’s show has a fairytale-inspired “Once Upon A Springtime” theme. In Chicago, a floral dragon—with a scaly tail rendered in the succulent Echeveria Perle Von Nürnberg—is captive in the Dungeon display of cordyline spike, staghorn fern, tiger bromeliads, and ficus decora burgundy.
