Floral backdrops and step-and-repeats

Designer David Beahm hosted a 20th-anniversary event in New York in March. Dubbed “A Riot of Color,” the evening asked guests to come dressed in their most colorful outfits, and an eye-catching step-and-repeat featured large, round collections of flowers on a wall of greenery.

The ninth annual Veuve Clicquot Polo Classic took place in June 2016 at Liberty State Park in New York. A floral wall used greenery to spell out the brand’s name and surrounded it with orange flowers and bottles of the champagne.

Forbes Travel Guide celebrated its 60th anniversary with a star-studded dinner in Beverly Hills in March. Designer Marc Friedland handled decor, and an elegant step-and-repeat floral wall formed the shape of a V—a nod to the guide’s “Verified” listings.

Shoe brand Sole Society hosted a lunch at Marie Gabrielle Restaurant in Dallas in April. The influencer-heavy event had Palm Springs-inspired decor, including a simple-yet-eye-catching floral photo backdrop.

At the Metropolitan Museum of Art’s 2013 Costume Institute gala in New York, the staircase was flanked by oversize American and British flags made entirely of 150,000 red, white, and blue roses, designed to represent the punk movement's origins in New York and London.

For a multi-day event at Resort at Paws Up in Montana in 2016, event designers EventWorks went for an upscale western theme. A decorative wall with hanging vases and greenery was used to mask the kitchen prep area.

Hair-product brand Creme of Nature hosted a launch event for four new products catering to women with natural hair last June in New York. The event featured a floral wall installation—conceived by Fluid Content and created by Summit Atlantic Productions—that was designed to look like a woman’s hair. The event was designed and managed by First and Last PR.

An ombré wall of blooms including cabbage roses and hydrangeas was created by Todd Fiscus for a Fort Worth wedding in 2015.

The inaugural In Goop Health event took place in June 2017 in Culver City, California. A unique step-and-repeat embraced the day’s healthy theme: It was made of vegetables including lettuce, artichoke, radicchio, radish, red chard, broccoli, broccoflower, mini romaine, and wheat grass. The wall was created by floral designer Eric Buterbaugh.

At the 2017 Revolve Festival, held at the Merv Griffin Estate in Indio during Coachella weekend, a photo backdrop included a bold logo against a vibrant tie-dye-like succulent wall.

At the Veuve Clicquot Polo Classic in Los Angeles in 2013, a 3-D arrivals area evoked a vintage flower stand with bottles potted as plants and logo plaques on wooden sticks growing up from moss.

Wine brand Meiomi celebrated the launch of its new rosé in at a private townhouse in Greenwich Village in New York. Misty Copeland, a principal dancer for the American Ballet Theatre, posed in front of an intricate floral wall that combined roses and succulents, created by Ellen Robbin Creative.

At the Indie Beauty Expo, held in New York in 2016, a large paper flower wall served as the photo booth backdrop.

Held in Beverly Hills in 2015, Hallmark’s TCA event had a 20-foot-long step-and-repeat made from plum carnations with cream-colored roses, hydrangea, and plum orchid accents. Along Came Mary Events produced and designed the event, and L.A. Premier provided the flowers.

Floral designer Michelle Tran, co-owner and lead designer at With a Flower, decorated the Ritz Carlton, Toronto, in 2015 with $80,000 worth of flowers for a personal engagement party designed to look straight out of a fairytale. One-thousand Pink Floyd roses lined the entryway walls and ceilings, while more than 25,000 gloriosa blooms decorated the walls, floors, and light fixtures.