BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Florals

Honoring Art at the Whitney

June 10, 2002
There were hanging plants and hanging table centerpieces, but no art hung on the walls when patrons gathered at the Whitney Museum of American Art to celebrate the 11th annual American Art award.

Rather, the black-tie gala dinner transformed the museum's Emily Fisher Landau galleries into a fantastic fuschia and blue wonderland. The decor, courtesy of David Beahm Designs, was "inspired by the word 'dream,'" Beahm said. "I like designing here. You can be avant garde."

Beahm used a pink and blue theme throughout, starting with subdued pastels in the lower gallery for cocktails. Then in the dining area the color exploded in bright blue and fuschia. Blue tablecloths had squares of fuschia cloth in the center, with square centerpieces of bright pink roses and pink votive candleholders on top. Silver bowls of colorful rock candy flanked two sides of each arrangement. The chairs had matching slipcovers trimmed in blue and pink. And above each table, hanging strands of geometric-shaped mirrors dangled from the ceiling. When Bentley Meeker's lighting hit the mirrors, the effect was rather magical—as if confetti was suspended in mid-air.

After the award presentation, 40 violinists from Orion Music circled the 260 seated guests and played as everyone ate. Glorious Food's menu included cold.phparagus soup with lobster, roasted breast of capon with Morel mushrooms, sautéed spinach, sweet potato fries and individual angel food cakes with lemon glaze, spun sugar and black cherry sorbet.

For the award itself, every year Cartier commissions an original piece of art to be created by an American artist whose work is in the Whitney's permanent collection. This year's artist was Sooja Kim. Event co-chair Leonard Lauder presented the award to Pfizer chairman and CEO Henry A. McKinnell Jr., Ph.D, in honor of Pfizer's support of the arts, in particular its support of the New York Public Library, the John F. Kennedy Center for the Performing Arts and the Whitney.

--Erika Rasmusson

Read about the Whitney's circus-themed fall gala...


For the Whitney Museum of American Art's American Art award, David Beahm dangled strands of geometric-shaped mirrors from the dining room's ceiling.
For the Whitney Museum of American Art's American Art award, David Beahm dangled strands of geometric-shaped mirrors from the dining room's ceiling.
Subdued pastels were used in the cocktail area to convey the event's pink and blue theme.
Subdued pastels were used in the cocktail area to convey the event's pink and blue theme.
Square centerpieces of bright pink roses and pink votive candleholders were flanked by silver bowls of colorful rock candy.
Square centerpieces of bright pink roses and pink votive candleholders were flanked by silver bowls of colorful rock candy.
Forty violinists from Orion Music played while dinner was served.
Forty violinists from Orion Music played while dinner was served.
Latest in Florals
Inside the New York Botanical Garden’s 2025 Orchid Dinner
Florals
See Inside New York Botanical Garden’s 2025 Orchid Dinner—Celebrating Mexican Modernism
Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
Florals
11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show
Speaking of Coachella, at the festival's annual Neon Carnival, sponsor Tequila Don Julio grabbed attention with an oversize, succulent-filled version of its logo, produced by NVE Experience Agency. See more: Coachella 2022: Peek Inside the Festival's Buzziest Parties & Brand Activations
Florals
12 Stunning Floral Installations That Are Sure to Spark Event Design Inspiration
IllExotics
Florals
10 Inspiring Floral Designs From the Philadelphia Flower Show—Just in Time for Spring
Related Stories
For the Henry Street Settlement's Giardino di Primavera benefit at the Regent Wall Street, tables were decorated with gingham tablecloths and towering philodendron leaf displays.
Florals
Modern Garden Party for Henry Street
For the March of Dimes Beauty Ball at the Waldorf=Astoria, Bestek Lighting & Staging flooded the room with bluish purple lights that gave the room an elegant moonlit look.
Florals
Nighttime Elegance for Beauty Ball
Sheryl Crow performed at the Hammerstein Ballroom for the National Breast Cancer Coalition's benefit. The concert was taped by VH1. (Photo by Jeff Thomas)
Florals
Sheryl Crow Sings for Cancer Benefit
At the Careers Through Culinary Arts Program (C-CAP) benefit at Pier Sixty , Jacques Pepin (left), Bon Appetit editor in chief and event chair Barbara Fairchild and Fauchon pastry chef Florian Bellanger posed next to a surprise cake for Fairchild's birthday. C-CAP founder Richard Grausman stood in the background.
Florals
Food Fanatics Toast Jacques Pepin
More in Florals
Florals
See Inside New York Botanical Garden’s 2025 Orchid Dinner—Celebrating Mexican Modernism
The Plaza’s Grand Ballroom was in full bloom for the event, which supports global plant research, conservation, and education.
Inside the New York Botanical Garden’s 2025 Orchid Dinner
Florals
11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show
The nation’s largest horticultural event returned with the theme "Gardens of Tomorrow."
Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
Florals
12 Stunning Floral Installations That Are Sure to Spark Event Design Inspiration
Talk about flower power. These gorgeous displays of bright blooms and sultry succulents can help unleash your creativity for your next event.
Speaking of Coachella, at the festival's annual Neon Carnival, sponsor Tequila Don Julio grabbed attention with an oversize, succulent-filled version of its logo, produced by NVE Experience Agency. See more: Coachella 2022: Peek Inside the Festival's Buzziest Parties & Brand Activations
Florals
10 Inspiring Floral Designs From the Philadelphia Flower Show—Just in Time for Spring
The nation’s largest horticultural event returned this year—back indoors—with an electric theme.
IllExotics
Florals
See These Inventive Centerpieces from the New York Botanical Garden's Orchid Dinner
The fundraiser celebrated the annual Orchid Show with opulent tablescapes that showcased the elegant flower.
FlowerSchool NY & LA
Florals
The Ritz-Carlton New York, NoMad Celebrated Its Floral Partnership with a Rosy Affair
FLOWERBX, the new exclusive floral partner of The Ritz-Carlton New York, NoMad, celebrated their partnership with a floral-themed, intimate evening.
The Ritz-Carlton New York's Intimate Dinner Celebration
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Florals
How the Philadelphia Flower Show Bloomed Bigger and Better in 2022
This year’s event celebrated the restorative and healing power of nature and plants with more offerings and activities.
This year's show featured the work of landscape architects, garden designers, and florists, with an emphasis on diversity both in the demographics of exhibitors, including more female exhibitors than ever before, and in their unique designs.
Florals
7 Ways Event Planners Can Navigate the Current Flower Shortage
Struggling farms, supply chain slowdowns and an influx of rescheduled events have created a ‘perfect storm’ in the floral industry. Here’s what event planners should consider as they vet floral vendors right now.
“The floral industry is in a really unique space right now,” explain Danielle Flores-Gary and Katie Hartman, co-owners of Floral Crush, a Los Angeles-based floral design studio that has worked on high-profile events for clients like Event Eleven, Gina Wade Creative and NBCUniversal. (Pictured: a Floral Crush-designed display at Rosé Day L.A. in 2019.)
Florals
See This Summer's Floral Trends—From Anthuriums to Zinnias
Here’s what floral designers are working with this season.
“Dried flowers are coming back this year after a long hiatus. They will be popular for design due to their longevity, deep rich colors and added visual texture. Among the many popular dried flowers making a comeback are mini pampas grass, star grass, avena and helichrysum, which will be a popular species that designers are leaning towards integrating into arrangements with live flowers.” —Seth Pearsoll, director of design, shows and events for the Pennsylvania Horticultural Society (Pictured: The Samantha from East Olivia's spring collection)
Florals
Event Design Inspiration: 10 Over-the-Top Floral Installations
Steal some ideas for your spring and summer soirees from these larger-than-life floral arrangements seen at past events.
In 2018, Luxe Linen asked local designers and florists to create a tablescape around a swatch of fabric from its colorful new line of linens. Held for the first time at the Petersen Automotive Museum’s rooftop, the product launch drew more than 400 high-end event planners, designers, florists, members of the media and more. Designed around Luxe’s bright new Riley linen, this vibrant, summery table was a team-up between Jennifer Naylor Catering & Special Events and Mark’s Garden. See more: Get Inspired by 15 Colorful Twists on a Tropical Theme
Sponsored
Event Planners Are Thinking Micro To Bring Back Live Events
Coastal Cool - One of many hyper-curated tablescapes from Hestia Harlow, the newly launched event platform that's creating a revolution in our industry.
Florals
How These Industry Pros Are Keeping the Flower Business Blooming
From DIY kits to pop-up markets, find out how some event designers and florists are pivoting during the coronavirus pandemic.
“Visitors to the pop-ups actually thank us for being there, and you can see on their faces just how happy it makes them to see these gardens appear in their neighborhoods,” says Tom Kehoe about Kehoe Designs' Green Market Gardens.
Page 1 of 49
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.