Macy's looked to Latin America for inspiration for the store's spring flower show this year. Floranova, which opened at the flagship State Street store on March 13 and continued through March 30, featured various displays of flowers, plants, and artwork throughout the building. The annual free exhibition, which in past years has highlighted the gardens of France and England, works in conjunction with themed culinary events in Macy's Marketplace and spring fashion shows.
“We created a floral fiesta at State Street,” said Michelle Mesenburg, divisional vice president of marketing events and communication for Macy’s North. “We were happy to present the flowers, music, and art of these Latin cultures to Chicagoans.”Thousands of flowers and plants flown in from greenhouses and growers across the country decorated the store's first floor in planters along the walkways and above store displays. Arrangements of native flora of the Amazon, colonial Brazil, and Central America, such as palms, banana plants, ferns, orchids, azaleas, gerberas, gardenias, and succulents, meshed with store merchandise.
Visual installations created by Macy's team of artists were also on site, among them an eye-catching carpet in shades of green, blue, and pink that ran the length of the first floor, a 16-foot red-and-yellow papier-mâché rooster, and oversize fiberglass bugs that hung out in Macy's historic fountain.
Artwork by Latin American artists was on hand as well. Miami-based artist David LeBatard (also known as "Lebo") displayed his works for sale in a gallery created especially for Floranova on Macy's seventh floor. Brazilian artist Maria Bonomi designed oversize silver-leaf sculptures especially for the show, which hung from the ceiling in Macy's first-floor atrium. The store's windows featured artwork from Aldo Castillo Gallery, a local dealer specializing in works by Latin American artists.
Macy's hosted a series of Latin-themed events during the run of Floranova, including an opening party with Latin music and dancers, and Latin marketplaces featuring dishes from several Chicago restaurants, crafts, and entertainment from local musicians and dancers.
“We created a floral fiesta at State Street,” said Michelle Mesenburg, divisional vice president of marketing events and communication for Macy’s North. “We were happy to present the flowers, music, and art of these Latin cultures to Chicagoans.”Thousands of flowers and plants flown in from greenhouses and growers across the country decorated the store's first floor in planters along the walkways and above store displays. Arrangements of native flora of the Amazon, colonial Brazil, and Central America, such as palms, banana plants, ferns, orchids, azaleas, gerberas, gardenias, and succulents, meshed with store merchandise.
Visual installations created by Macy's team of artists were also on site, among them an eye-catching carpet in shades of green, blue, and pink that ran the length of the first floor, a 16-foot red-and-yellow papier-mâché rooster, and oversize fiberglass bugs that hung out in Macy's historic fountain.
Artwork by Latin American artists was on hand as well. Miami-based artist David LeBatard (also known as "Lebo") displayed his works for sale in a gallery created especially for Floranova on Macy's seventh floor. Brazilian artist Maria Bonomi designed oversize silver-leaf sculptures especially for the show, which hung from the ceiling in Macy's first-floor atrium. The store's windows featured artwork from Aldo Castillo Gallery, a local dealer specializing in works by Latin American artists.
Macy's hosted a series of Latin-themed events during the run of Floranova, including an opening party with Latin music and dancers, and Latin marketplaces featuring dishes from several Chicago restaurants, crafts, and entertainment from local musicians and dancers.
A 38-foot metal beanstalk at Macy's
Photo: Courtesy of Macy's
The store's first floor was decked with a colorful carpet, plants, flowers, and artwork.
Photo: Courtesy of Macy's
Plants and flowers flown in from across the country created a tropical feel.
Photo: Courtesy of Macy's
A 38-foot metal beanstalk adorned with the Floranova logo designed by Miami artist David LeBatard took up residence in Macy's Walnut Room.
Photo: Courtesy of Macy's
