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  1. Catering & Design
  2. Florals

A Change of Venue

Elaborate floral arrangements, sparkling linens, and colorful lighting transformed a construction space when the original venue wasn\'t going to work.

Michelle Schumacher
October 14, 2008

When they started planning the ribbon-cutting gala for the new Carol & Frank Morsani Center for Advanced Healthcare, the planners were going to hold the October 10 event in a tent next to the new building, at the University of South Florida in Tampa. But cost-consciousness dictated a venue change and saw the gala moved to the still-under-construction fifth floor of the new center.

Working from a palette of the university's trademark green and gold, Stefanie Berry of Showorks Inc. used opulent floral arrangements, delicate linens, and strategically placed lighting to transform the 7,830-square-foot construction space. Berry began by hanging white drape illuminated with green, amber, and gold LED up-lighting on the walls of the lengthy room to create an instant ambience. Tables were then dressed in alternating gold and apple-green lamour linens topped with pesto paillette overlays.
 

To soften the space, vibrant touches of color-such as purple lisianthius and mango and eggplant canna lilies arranged in chandeliers and centerpieces-were placed throughout the room. Glowing green and coral LED ice cubes, along with a myriad of candles at each table, provided the finishing touch.

For dinner, Catering by Design served a multicourse meal including roasted butternut squash soup, grilled vegetable napoleon with feta and rosemary vinaigrette drizzle, and pan-roasted salmon with edamame and black bean salsa.

More than 300 supporters attended the event to celebrate the addition of the state-of-the-art center to the USF health program facilities.

Arrangements of clear vases of various heights filled with floating flowers and candles topped each of the tables.
Arrangements of clear vases of various heights filled with floating flowers and candles topped each of the tables.
Eric Younghans/USF Health Communications
Colored LED ice cubes glowed brightly in the dimly lit room.
Colored LED ice cubes glowed brightly in the dimly lit room.
Eric Younghans/USF Health Communications
Arrangements of clear vases of various heights filled with floating flowers and candles topped each of the tables.
Arrangements of clear vases of various heights filled with floating flowers and candles topped each of the tables.
Eric Younghans/USF Health Communications
Hors d'ouevres and dinner were provided by Catering by Design.
Hors d'ouevres and dinner were provided by Catering by Design.
Eric Younghans/USF Health Communications
Showorks draped the walls and used colorful uplighting to transform the construction space for the gala.
Showorks draped the walls and used colorful uplighting to transform the construction space for the gala.
Eric Younghans/USF Health Communications
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