This week's roundup includes an interactive Orange Is the New Black float, dinosaur topiaries, a joke-activating vending machine, and a festive hanging installation of aperitif bottles.
Aperol Spritz hosted its Summer Solstice party on June 22 at the Sabbia rooftop at Eataly in New York. Designed by creative and content production studio Swell, the party featured an installation of hanging bottles of the Italian aperitif that served as vases for orange flowers, including marigolds.
Spring Studios in Manhattan debuted its new rooftop space with an opening party on June 16. Catered by Riviera Caterers, the event featured a contemporary lobster roll bar, where attendees could choose from toppings including thick-cut bacon and pickles.
World Wildlife Fund Canada's inaugural Pandamonium fund-raiser took place June 23 at Andrew Richard Designs in Toronto. Toronto cocktail bar BarChef offered guests cocktails from a garden-like station inspired by the event's theme, "Doom & Bloom," celebrating the resilience of nature.
At the Pride parade in Manhattan on June 26, Netflix's prison-drama series Orange Is the New Black activated a fan-fueled, interactive float with a video wall that had a changing stream of fans who broadcast to (and also watched) the parade through a mobile device or desktop by uploading videos to a custom website. Orange Is the New Black also encouraged fans to take photos and used its own Pride hashtag #OrangeWillSetYouFree on social-media platforms. The float, which was produced for Netflix by Allied Experiential, had a festive orange look and carried members of the cast and staffers dressed in prison-themed garb.
The High Line's annual summer party took place June 22 in New York. Underwritten by Coach with an urban jungle theme, the event featured four dinosaur topiaries as a homage to the brand's mascot Rexy. The topiaries ranged from five to nine feet tall, and served as the party's centerpieces as well as selfie photo spots.
New York-based experiential marketing agency MKG went with a car wash theme for its annual summer party on June 23 at its SoHo headquarters in the Ayer Building. The event featured an interactive vending machine that lit up when attendees pressed its buttons, which prompted a person behind the machine to tell jokes and dispense snacks.
This year's Engage!16 Wedding Summit took place June 12 to 15 at the Breakers Palm Beach. For a poolside party, the Breakers constructed an elaborate ice sculpture featuring an array of encased fish and seafood.
Preppy kids' retailer Janie and Jack celebrated the launch of its summer collection on June 18 at the London West Hollywood hotel in Los Angeles. In keeping with the moulding-trimmed look of the pop-up shop, a press wall appeared more like a piece of furniture than a temporary photo backdrop. Decorated with lemons for an eye-catching yellow look, the wall also featured logo signage in the brand's signature blue color, as well as white florals and trailing greenery.
The Lowline—an organization working to turn a historic trolley terminal on New York's Lower East Side into an underground park—hosted its inaugural Underground Garden Party on June 7. Inspired by painter Hieronymus Bosch's 16th-century masterpiece "The Garden of Earthly Delights," the event featured moss- and butterfly-covered watering cans filled with cocktails that event staff, many of whom were dressed as body-painted "nymphs," poured into guests' mouths.
The Museum of Modern Art in New York hosted its Party in the Garden on June 1. Work from each of the honored artists was on display, including a piece from sculptor Huma Bhabha.
