This week's roundup includes holiday window decorations made with Chipotle ingredients at the brand's Columbus Circle store in New York; Skittles' last-minute Christmas gift shop in Toronto; Swarovski's diamond-studded holiday bus in New York; and Wired magazine's interactive pop-up store in New York.
Chipotle recently celebrated the holidays by debuting festive window displays created with only 51 ingredients found on the fast-casual Mexican chain’s menu. The vignettes, which were on display December 3 to 7 at Chipotle’s Columbus Circle restaurant in New York, included a lettuce Christmas tree with lemons and tomatoes as ornaments. The tree was topped with an onion angel, and “Happy Holidays” was spelled out of the aluminum foil that’s used to wrap the burritos. The changing displays were created by food sculptors Jim Victor and Marie Pelton, and the food used was composted and donated to local farms.
For Torontonians who need to buy a last-minute Christmas gift, Skittles is opening a pop-up shop at 11:59 p.m. on December 24. The pop-up, located at 423 Queen Street West in Toronto, is offering 60 unique gifts that incorporate the candies for each of the first 60 people in line. The brand is also launching a virtual shop online, which will offer coupons for packs of Skittles for one minute only. The activation was produced by MediaCom and DDB Canada, with Harbinger Communications handling public relations.
The opening night party for Broadway’s the Cher Show took place December 3 at Pier Sixty. The event, which was designed by Tinsel Experiential Design, had a hallway decked out in streamers of different colors and illustrations of Cher in iconic looks from different decades on the mirrors.
Through December 28, a Swarovski-branded bus is stopping at some of New York’s most celebrated holiday destinations. Featuring an outline of the New York skyline, the bus is decorated with 350,000 Swarovski crystals, which took 120 hours to apply by Bellini by FormArt.
Inside, the bus features a multifaceted geometric photo booth displaying the brand’s name and swan logo in crystals.
To celebrate its #No1Way to Cozy campaign, shoe and clothing company Footaction took over the Harold Pratt House and Peterson Hall on New York’s Upper East Side on December 11. The event, which was produced by Team Epiphany, displayed Footaction merchandise as if it was part of the luxe venue’s decor.
The 15th edition of Wired magazine’s interactive pop-up retail experience opened December 13 and runs through December 22 at Brookfield Place in New York. NA Collective designed the 2,600-square-foot space, which brings the magazine’s aesthetic to life with contemporary architectural motifs with materials like stone and wood, along with warm recessed lighting and a custom geometric structure. The store displays smart home gadgets and appliances curated by sponsor Verizon. Brand ambassadors are on site to answer questions about home technology.
Red Velvet Events and Endeavor Real Estate-Domain Northside partnered to host an outdoor skating party in Austin’s Domain Northside development in November. Colorful decals marked the skating route for some 1,000 guests who attended.
To celebrate the holidays, Target hosted family fun nights at New York’s South Street Seaport December 12 and 13. The outdoor event featured a giant boombox DJ booth, which played holiday songs.
Nissan unveiled an interactive snow globe at the Oculus at Westfield World Trade Center in New York from December 13 to 16. The 40-foot multi-sensory dome featured a 3-D skyline, enhanced by changing snowfall visuals and audio. The dome highlighted the 2019 Nissan Altima and its I-AWD technology, which adapts and redistributes the car’s power to suit weather conditions. The activation also had a 3-D animation photo booth. The experience was produced in partnership with TBWA/Chiat/Day, Fake Love, and OMD, and MagicSnow provided the artificial snow.
