Directional Signage

The Coachella Valley Music and Arts Festival in the Southern California desert of Indio has a massive footprint, so guests need clear instructions back to their cars and bikes in remote lots. Guests at this year's event in April found their way back by following long pathways that they could easily identify and remember by color.

More than 320,000 people packed the streets of downtown Jacksonville, Florida, last year for One Spark, the world’s largest crowdfunding festival. Organizers overhauled the festival signage to emphasize interaction—with big results: At the end of the six-day event, attendees contributed more than $93,000 to creator projects, a 75 percent increase over the previous year.

The Golden Globe awards are known to bring a crush of parties all under the roof of the Beverly Hilton on one night. Directional signage on flatscreen monitors in the lobby during the 2014 events directed guests to the various parties, minimizing confusion and delays as well as the necessity for staff intervention.