Optical Fun

To show off the Black, White & Whitney theme of the Whitney Museum of American Art's fall gala, David Lipman of graphic design company Lipman created a white sleeve with slats that reveal the word "Whitney" when the invitation is inside. As you pull the card out, black bars appear between the white slats with the words "Black" and "White," and the five-fold card has event information printed on a black and white checkerboard.

—Mark Mavrigian

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