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  1. Catering & Design
  2. Printing & Graphics

Citymeals Makes Benefit a Family Affair With Culinary Clans, Childhood Photos

Anna Sekula
June 16, 2011

With an invitation constructed to look like an old-fashioned recipe card box and the title of "A Taste of Home," the overriding theme of family and home for Citymeals-on-Wheels' fund-raiser was clear from the start. The annual Chefs' Tribute event, which drew more than 900 guests to Rockefeller Center's rink and surrounding area on Monday, once again brought in more than 50 of the country's most recognized chefs to serve up a myriad of dishes, all to benefit New York's frail and housebound elderly. However, this year the motif not only dictated the kind of fare crafted, but also the chefs who participated.

In a nod to the family-focused concept, the event organizers invited culinary clans—toques like Larry Forgione and his sons Marc and Bryan, Zarela Martinez and her son Aarón Sanchez, and Jean-Georges Vongerichten and his son Cedric, as well as the owners of family-run restaurants—to present their family recipes. To round out the idea, the Citymeals team—led by associate executive director of marketing, communications, and special events Beth Shapiro and special events manager Margherita Pilato—and the event's designer architect, David Rockwell, sought to craft a homelike environment, with old family photos from the chefs, a bar area fashioned to look like a household liquor cabinet, and banners decorated with images of antique picture frames and silhouettes.

As with years past, signs styled after lampposts helped attendees navigate the food and wine stations placed around the rink and upper-level esplanade. This time round, the placards not only listed the chef and the restaurant, but also the name of the family associated with it. Likewise, the dishes served and listed on the signs were chosen by the cooks to represent their family favorites or specialties. Elsewhere, the childhood photos of the chefs were used to embellish the bar and each tasting booth, a freestanding wall, and the V.I.P. room's custom tables.

In total, the event raised $782,000 for Citymeals-on-Wheels.

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Photo:Jika González for BizBash
Designed to resemble an old-fashioned recipe box, the invite for the fund-raising tasting event alluded to the theme of family and home.
Designed to resemble an old-fashioned recipe box, the invite for the fund-raising tasting event alluded to the theme of family and home.
Photo:Jika González for BizBash
At the top of the steps leading down to the rink, Citymeals hung a large banner decorated with imagery that matched the invitation. The piece also doubled as a backdrop for photos.
At the top of the steps leading down to the rink, Citymeals hung a large banner decorated with imagery that matched the invitation. The piece also doubled as a backdrop for photos.
Photo:Jika González for BizBash
Anchored by wooden cabinets at either end, the rink's 40-foot-long bar was designed to look like the kind of liquor cabinet you'd find in your parents house. Indeed, the banner hung overhead read 'Mom 'n Dad's Liquor Cabinet.'
Anchored by wooden cabinets at either end, the rink's 40-foot-long bar was designed to look like the kind of liquor cabinet you'd find in your parents house. Indeed, the banner hung overhead read "Mom 'n Dad's Liquor Cabinet."
Photo:Jika González for BizBash
As with years past, signs styled after lampposts helped guests navigate the array of tasting stations. This time round, the placards not only listed the dish being served, but also the name of the chef family serving it.
As with years past, signs styled after lampposts helped guests navigate the array of tasting stations. This time round, the placards not only listed the dish being served, but also the name of the chef family serving it.
Photo:Jika González for BizBash
Even daughters and sons of the chefs joined them at their stations. Marco Moreira, who owns Tocqueville with with Jo-Ann Makovitzky, was accompanied by his daughter Francesca.
Even daughters and sons of the chefs joined them at their stations. Marco Moreira, who owns Tocqueville with with Jo-Ann Makovitzky, was accompanied by his daughter Francesca.
Photo:Jika González for BizBash
Chef Larry Forgione (pictured, far left), held court at a station also manned by his sons Marc (pictured, far right) and Bryan.
Chef Larry Forgione (pictured, far left), held court at a station also manned by his sons Marc (pictured, far right) and Bryan.
Photo:Jika González for BizBash
Framed photos of chef and restaurateur families decorated each table. The pictures were also included in the evening's program, which listed the dishes being served, as well as the chef's answers to playful questions like 'What is your earliest food memory?' and 'What was your childhood ambition?'
Framed photos of chef and restaurateur families decorated each table. The pictures were also included in the evening's program, which listed the dishes being served, as well as the chef's answers to playful questions like "What is your earliest food memory?" and "What was your childhood ambition?"
Photo:Jika González for BizBash
At the stations, big-name chefs were also accompanied by long-serving partners and talent. For example, Daniel pastry chef Dominique Ansel (pictured, center) joined his boss, Daniel Boulud, at the table where they served Caraibe chocolate mousse with caramelized sablé and dulce de leche cream.
At the stations, big-name chefs were also accompanied by long-serving partners and talent. For example, Daniel pastry chef Dominique Ansel (pictured, center) joined his boss, Daniel Boulud, at the table where they served Caraibe chocolate mousse with caramelized sablé and dulce de leche cream.
Photo: Jika Gonzalez for BizBash
The frame-and-silhouette design printed on the event's banners also influenced the look of other decor components, including a freestanding wall with a digital screen in the center that flashed photos of the participating chefs.
The frame-and-silhouette design printed on the event's banners also influenced the look of other decor components, including a freestanding wall with a digital screen in the center that flashed photos of the participating chefs.
Photo:Jika González for BizBash
The childhood photos of chefs were also displayed on tables embedded with screens and placed in the Sea Grill, a space that served as a V.I.P. room for the event.
The childhood photos of chefs were also displayed on tables embedded with screens and placed in the Sea Grill, a space that served as a V.I.P. room for the event.
Photo:Jika González for BizBash
To allow guests to snap their own photos and display the pics at the event, the organizers brought in a photo booth and supplied paper toques as props.
To allow guests to snap their own photos and display the pics at the event, the organizers brought in a photo booth and supplied paper toques as props.
Photo:Jika González for BizBash
Staffers used some of the pictures taken at the photo booth to create boards for display.
Staffers used some of the pictures taken at the photo booth to create boards for display.
Photo:Jika González for BizBash
Picnic table seating added to the setting of a casual family feast.
Picnic table seating added to the setting of a casual family feast.
Photo:Jika González for BizBash
Although the bulk of the event's chefs were part of a culinary family, others like Alfred Portale (pictured, left) participated and offered dishes based on their favorite family recipes. Portale, executive chef of Gotham Bar and Grill, presented his mother's ravioli, which included homemade ricotta, crushed heirloom tomatoes, aged pecorino, and extra virgin olive oil.
Although the bulk of the event's chefs were part of a culinary family, others like Alfred Portale (pictured, left) participated and offered dishes based on their favorite family recipes. Portale, executive chef of Gotham Bar and Grill, presented his mother's ravioli, which included homemade ricotta, crushed heirloom tomatoes, aged pecorino, and extra virgin olive oil.
Photo:Jika González for BizBash
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