Bulgari's Stark, Elegant Fragrance Launch

July 31, 2001

The airy space of the Peter White Studio hosted the launch of Bulgari's BLV Pour Homme fragrance, featuring an elegant luncheon catered by Tentation. The simple event included stark sets and installations created by New City Video and Staging, including clear podiums that echoed the clean lines of the product, as did the four-sided glass vases filled with arrangements of branches and mixed foliage in blue liquid designed by Tentation's Keiko Sato. Taking inspiration from the product's packaging, more foliage in metallic vases were positioned on the dining tables on trays containing shallow pools of blue liquid--a dominant color to the event's look. Following Tentation's concept, ASAP Linen provided table and chair linens of a rich blue that also emphasized the product's visual appearance.

--Mark Mavrigian

Photos by Jeff Thomas of Tentation

New City Video and Staging created the set for Bulgari's fragrance launch at the Peter White Studio.

New City Video and Staging created the set for Bulgari's fragrance launch at the Peter White Studio.

Stark arrangements of branches and foliage were designed by Keiko Sato of Tentation.

Stark arrangements of branches and foliage were designed by Keiko Sato of Tentation.

Tables for Bulgari's product launch event featured custom napkins, tablecloths and chair covers by ASAP Linen.

Tables for Bulgari's product launch event featured custom napkins, tablecloths and chair covers by ASAP Linen.

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