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  1. Catering & Design
  2. Tabletop

Stay the Course

Balyasny Asset Management aimed to throw a holiday party that would make employees want to stick around all night, without feeling obliged to do so.

Jenny Berg
December 11, 2008

Saturday night's holiday party for employees of Balyasny Asset Management (BAM) drew some 260 guests, and the fact that many of them were out-of-towners flown in from locales as diverse as India, London, and New York, wasn't lost on the event's planners. On the second level of the Chicago Cultural Center, where the party took place, guests checked in by locating their names in a series of personalized luggage tags that dangled from a manzanita-branch centerpiece.

The unusual table cards were the first in a series of surprises that event producer Jung Lee of New York-based Fête had planned for the evening. Lee worked in collaboration with Natalie Cross, a personal assistant to one of BAM's executives, and said that her goal for the holiday celebration was to "create a fun, hip party that keeps people on their toes the entire evening," and thus make them want to stick around for the whole event without feeling that doing so was "an obligation." 

The fourth-floor Sidney R. Yates Gallery served as the dining room, where tables of different heights and lengths created eclectic environments within the space. In lieu of traditional dinner service, Lee asked Food for Thought to present the meal "Russian style," which involved "food coming at guests from all angles" to give the dinner "an interactive feel," she said. On the menu: garlic panko-crusted halibut, roasted Italian stuffed pork loin, and New Zealand rack of lamb.

While a surprise entertainer—magician and mentalist Craig Karges—performed after-dinner tricks, vendors worked to complete the transformation of the second-floor G.A.R. Hall, where a cocktail reception took place during the first part of the evening and which Lee wanted to to have a different feel by the time guests returned to it for dessert and dancing.

The gallery's main bar, which had been lit in blue throughout cocktail hour, took on a red glow for the after-party. Clusters of lounge furniture featured  bottle-service fixings (such as glasses, liquor, and mixers) so that guests could prepare their own drinks. And to ensure that Balyasny employees felt comfortable dancing—a rarity at company parties—Lee strategically placed the dance floor to the side of the room, and not at its exact center. "That way, people don't feel like everyone's looking at them when they dance," she said.

The bar at Balasny's holiday party
The bar at Balasny's holiday party
Photo: Jimmy Fishbein
The check-in table featured a centerpiece of manzanita branches, which held personalized luggage tags for each guest.
The check-in table featured a centerpiece of manzanita branches, which held personalized luggage tags for each guest.
Photo: Jimmy Fishbein
In lieu of a traditional Christmas tree, event producers from Fete erected a bamboo sculpture, which stood outside the entrance to the dining room.
In lieu of a traditional Christmas tree, event producers from Fete erected a bamboo sculpture, which stood outside the entrance to the dining room.
Photo: Jimmy Fishbein
During the cocktail reception, a custom marble bar in the Cultural Center's G.A.R. rotunda was lit in blue, Balyasny's corporate color.
During the cocktail reception, a custom marble bar in the Cultural Center's G.A.R. rotunda was lit in blue, Balyasny's corporate color.
Photo: Jimmy Fishbein
Floating candles formed the company's logo in the windows of the stairwell.
Floating candles formed the company's logo in the windows of the stairwell.
Photo: Jimmy Fishbein
Gold Plexiglas topped long tables in the Sidney R. Yates Gallery.
Gold Plexiglas topped long tables in the Sidney R. Yates Gallery.
Photo: Jimmy Fishbein
In the dinner room, hanging sculptures of silver balls presented a modern take on Christmas ornaments.
In the dinner room, hanging sculptures of silver balls presented a modern take on Christmas ornaments.
Photo: Jimmy Fishbein
Frost's Dennis Remer created a lighting scheme meant to evoke the glow of a fireplace.
Frost's Dennis Remer created a lighting scheme meant to evoke the glow of a fireplace.
Photo: Jimmy Fishbein
In the Cultural Center's G.A.R. gallery, Fête erected a ribbon-strewn structure inspired by the Beijing Olympics' 'Bird's Nest' stadium.
In the Cultural Center's G.A.R. gallery, Fête erected a ribbon-strewn structure inspired by the Beijing Olympics' "Bird's Nest" stadium.
Photo: Jimmy Fishbein
The dessert reception featured a doughnut-making machine, chosen for the sweet smell it created in the room.
The dessert reception featured a doughnut-making machine, chosen for the sweet smell it created in the room.
Photo: Jimmy Fishbein
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