This week's roundup includes Maker's Mark "yearbooks" for event guests at a Women's History Month event in Miami, laser-etched sandwiches at the Asics HyperGel launch in New York, Batman-inspired tabletops at a 40th birthday party in Napa Valley, and National Geographic's space projection helmet viewing experience in New York.
To celebrate Women’s History Month, Miami-based events agency Secret Sauce partnered with whiskey brand Maker’s Mark to gather 30 local influential women for a women’s empowerment event on March 12. The event transformed the test kitchen of celebrity chef Lorena Garcia into a southern-inspired dining room. The event featured a “time capsule” station where guests could write letters to their future selves. The letters were sealed onsite in a Maker’s Mark wax-sealed bottle.
Asics took over the Coffee Shop in New York on March 19 to launch its new HyperGel footwear franchise with Foot Locker, Inc. and a new campaign for the HyperGel-Kenzen shoe with Steve Aoki. The event, which was produced by United Entertainment Group, offered a customizable sandwich station with a menu that featured images and text related to the campaign.
The station served sandwiches that could be personalized through a portable lasering ring from Brooklyn-based company the Laser Sandwich. Asics added its logo to the top of a sandwich on display.
The event also offered guests Maker’s Mark bottles that could be customized on site, with art including motivational words.
The event gave each guest “yearbooks” in the whiskey brand’s colors. The books featured an image and bio for each guest, and could be signed with encouraging words by other guests.
San Francicso-based event company Glow Events recently produced and designed a Batman-theme event for a client’s 40th birthday at Clos Pegase winery in Napa Valley. Clos Pegase has a wine cave that organizers transformed into the “Batcave” for the dinner portion of the evening. Tabletops were adorned with tall candelabras, trailing ivy on the tables (a nod to Batman villain Poison Ivy), leather-accented linens, and elegant place settings.
To promote its new Getty family drama series Trust, FX hosted dinners in New York on March 14 and Los Angeles on March 20. The four-course seated dinners were enhanced by animated wall projections that depicted various environments and scenarios inspired by the series, including a trip on a private plane. The events were produced by BMF Media, and the projections were created by Brad Peterson Design.
The fourth edition of Veuve Clicquot Carnaval took place March 10 at Museum Park in Miami. Decor at the event included baby pink palm trees made from feathers.
For the premiere of its upcoming outer space series One Strange Rock, National Geographic invited guests to test out its new OSR Space Projection Helmets at a viewing event on March 14 at the Whitby Hotel in New York. The replica space helmet, which National Geographic developed with global creative agency McCann New York, uses projection technology to create an immersive, virtual viewing experience of footage from the series.
AccorHotels hosted its seventh annual Global Meeting Exchange February 28 to March 3 at Fairmont the Queen Elizabeth in Montreal. The event had a circus-theme gala with entertainment that included a stilt walker “riding” a metallic, illuminated bird. Montreal-based event agency Happening coordinated the performers.
