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Strategy: Page 2

This Brand Allows Planners to Create Their Own Metaverse

Rove launched in early 2022 to eliminate the complexities of creating metaverses. The result is a browser- and app-based platform where meeting and event planners or aspiring party hosts can build and scale their own 3D worlds.

Hotel Bookings on the Blockchain: Could a Stay Become the Next Hot Commodity?

In an effort to increase revenue and occupancy rates, some hotels are now converting bookings into tradable NFTs.

How Hotels are Converting Stays into NFTs

Chicago’s Largest Mural Festival Hosts First-Ever NFT Gallery

For its fourth annual fest, the Titan Walls Mural Festival hosted a day-long NFT gallery experience to give digital artists a platform to showcase their trailblazing work.

How NFTs Are Shaping the Art World

How Asia's Hackathon, an Eight-Day Blockchain Bash, Is Shaping the Future of Web3

Here, see how Hackathon is finding top talent in the tech world—plus more on what Web3 is all about.

A Blockchain Event and What's Next in Web3

5 Effective and Innovative Ways to Do Branding Right at Virtual Events

Creating a virtual experience that allows your branding to shine through is key to engaging attendees and sponsors. Here’s where to start.

Hubilo, Virtual Events, Hybrid Events

5 Ways CVBs and Destination Marketers Can Maximize the Metaverse

There's a path to drawing attendees to your destination through metaverse experiences. Here's how to do it effectively.

RendezVerse, Metaverse, Atlantis The Palm Dubai'

Glitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025

Why AARP Might Be the Coolest Brand Activating Right Now

See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival

8 Convention Centers with Art Gallery-Worthy Vibes

How Barstool Sports Took on the Great Outdoors with This Camp-Themed Activation

Bumble's Head of Experiential Shares 11 Rules for Creating Authentic Events

5 Ways the Metaverse Will Improve Meetings

In this guest column, Spacehuntr's Harry Prince shares his take on how the metaverse will impact the future of meetings and events.

How This Company Is Successfully Revamping the Old-Fashioned Event Ice Breaker

JabberYak is increasing attendee engagement and bridging the pandemic-induced communication gap with a platform that goes back to the basics and inspires chatter by connecting guests with similar interests.

'You can provide the best food, entertainment and decor, but if an individual attending a function does not make a quality connection, for them it is not a positive experience,' Levinthal says, explaining the importance of considering guest-to-guest interaction when producing an event.

Event Planning in 2022: Ask These Questions When Choosing an Event Partner

As we head into the new year, choosing an event partner who meets the needs of an evolving industry is critical. Get started by asking these five questions when choosing your next event partner.

Ask These Questions When Choosing An Event Partner Vda

6 Ways Cryptocurrencies Will Affect Events in 2022

NFTs aren't the only thing disrupting events. Here, event technology pros share their insights on how cryptocurrencies will play a major role in the industry this year.

How This Gin Brand Had Guests 'Bid' With Their Minds at Its Sensory Auction

At Bombay Sapphire's recent activation, viewers' reactions to an original sculpture were measured to determine the winner.

To determine the piece’s most impassioned viewer (and auction winner), bidders’ reactions to the sculpture were measured using neuroaesthetic technology.

5 Best Practices for Improving Your Hybrid Event Strategy

As hybrid events become an increasingly larger part of today’s event strategies, the all-in-one event management platform Hopin offers five best practices to consider.

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