Strategy

The Macallan Marked 200 Years with a High-Tech, Multisensory Scotch Whisky Experience

The brand has launched an immersive experience that takes visitors on a multisensory journey through its rich history—complete with poetry, 3D projections, and, of course, Scotch whisky.

The experience launched at The Macallan Estate in Speyside, Scotland, in June and will remain open until summer 2025.

How This Corporate Keynote Took Over the Sphere's 160,000-Square-Foot LED Screen

Hewlett Packard Enterprise (HPE) hosted the first-ever corporate keynote at the Sphere in Las Vegas. Here, creative director Sami Saaud shares how the address—and its jaw-dropping visuals—came together.

Hewlett Packard Enterprise hosted Sphere's first-ever corporate keynote on June 18. The project integrated advanced motion graphics, videos, and visual storytelling, transforming HPE’s complex IT strategies into captivating visual and visceral experiences.

Checking In: How Are You Using AI in Your Day-to-Day Job?

It's been about a year and a half since ChatGPT launched, making AI more accessible to the masses. Here, event professionals share how they're using—or not using—the technology in their day-to-day roles.

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This UNICEF Exhibit Uses Visitors' Heartbeats and Voices to Create an Emotional Musical Journey

A multi-city exhibit by Moment Factory uses attendees' heartbeats, voices, and movements to build an ever-changing symphony, serving as a metaphor for how everyone can help support UNICEF's mission.

Inside UNICEF's 'Heart Strings' Exhibit

5 Proven Ways to Boost Attendee Engagement and Build Relationships

Fielddrive shares insights from its podcast interview with Emma Hilditch, founder and director of Subject Matters.

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Lock it Up: The Importance of Safeguarding Data in the Event Industry

Here's how to protect your sensitive data.

How to Protect Your Sensitive Data

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

How U.S. Event Planners Can Navigate Global Attendance Challenges

See How Fast Company Combined a Business Summit with a Black-Tie Gala

This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'

Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC

Planning Your 2023 Programming? Here's 8 Tips for Booking Event Speakers Now

AAE Speakers Bureau’s second annual benchmark report reveals a larger focus on corporate culture and event attendance—while also addressing economic uncertainty—and tips for tackling controversial topics.

Tips for Booking Event Speakers in 2023

Guest Column: Title Design—What It Is and Its Role in Events

The art of creating opening sequences for TV shows and films transcends the entertainment industry and applies to events. Here, leftchannel's PR and communications associate Emory Parkins relays how.

How Title Design Applies to All Events

The Secret to Creating Killer Content Your Audience Loves

Here's how to give your content the edge it needs to win hearts and minds.

Hubilo, Content Strategy, Content Creation

How You Should Use Each Social Media Platform, Based on Event Profs’ Scrolling Habits

Get inspired to use social media as a professional tool, with case studies from three event industry veterans.

What You Should Be Using Each Social Media Platform For

Opinion & Experts

From the Desk of David Adler: Co-Creating the Digital Future Rather Than Reacting To It

BizBash founder and chairman David Adler discusses what the metaverse means for the future of trade shows and events' abilities to create community—plus, how organizers should shift their thinking to be a step ahead.

The Digital Future of Trade Shows

How Real-Time Reporting Strengthens Trade Shows

Improve benchmarking accuracy and track progress with real-time reporting.

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