5 Proven Ways to Boost Attendee Engagement and Build Relationships

This is a sponsored story from Fielddrive. 

Event organizers strive to create memorable experiences for attendees and exhibitors. In Episode 3 of our exclusive podcast, "15 Minutes With...", Emma Hilditch, founder and director of Subject Matters, revealed five impactful strategies for event professionals:

1. Understand attendee behaviors: Utilizing event tech, organizers can track session attendance and engagement, offering insights into attendees' preferences. This enables the tailoring of content and networking opportunities, creating a personalized and impactful event experience.
   
   
2. Unleash the power of session scanning: Session scanning provides data on attendee movements, popular sessions, and peak times. Organizers can then refine agendas and deliver more targeted experiences. 
   Example: At a tech expo, QR code scanning reveals which technologies attendees are most interested in, leading to customized, interactive workshops.
   
   
3. Offer personalized choices to make every experience unique: Through data-backed insights, organizers offer customized services, building loyalty and long-lasting connections.
   Example: A mobile event app provides personalized schedules and networking preferences, helping organizers optimize resources and foster meaningful interactions.
   
   
4. Leverage data for future events: Using collected data, organizers can refine strategies and improve future events, giving them a competitive edge. Insights help identify trends and areas for improvement, strengthening attendee relationships. 
   Example: Real-time polling during sessions allows organizers to adapt content on the fly, making the event more relevant for attendees.
   
   
5. Creating a lasting impression through one-to-one interactions: Leveraging engagement data allows organizers to personalize follow-ups and networking opportunities. This turns attendees into loyal advocates, aiding in the event's success and growth.

Interested in gaining more insights like these? Explore other episodes of "15 Minutes With...", our exclusive podcast for event planners, here.