Nominations are now open for the 12th Annual EEAs!
It's time to make your mark. Nominations are now open for the 12th Annual Event Experience Awards!

Lock it Up: The Importance of Safeguarding Data in the Event Industry

Here's how to protect your sensitive data.

How to Protect Your Sensitive Data
Photo: Courtesy of A2Z Events by Personify

The event industry is not immune to the challenges posed by data breaches and cyberattacks, which have become more common in the news. According to recent statistics, the sector is particularly susceptible to hacker attacks. The security of data is becoming a higher priority for event professionals, especially as event technology develops.

Fortunately, there are effective measures we can take to protect data. According to a recent survey by A2Z Events by Personify, 65.6% of event professionals rely on secure online registration software to prevent unauthorized access to sensitive information. This is a powerful tool that can't be ignored.

It's crucial to remember that software alone cannot ensure data security. Limiting access to data to authorized individuals is equally important. Strict guidelines about who can access and manage personal data are required by the General Data Protection Regulation (GDPR). To comply with these rules, event professionals must ensure all staff receives confidentiality and data protection training.

But how else can event professionals safeguard participant information? Two other methods that can be used are encryption of data and routine monitoring for security breaches. Event professionals who are alert and aggressive about cyber security can win attendees' trust and provide them peace of mind that their data is protected.

The event industry must prioritize data security. There are various ways to protect private information and stop data breaches, from adopting secure software to limiting access and monitoring for breaches. So make sure to safeguard and lock up that data!

How A2Z Events by Personify Can Help
Are you concerned about the safety of your event data? A2Z Events by Personify has got you covered! Their $19 million investment in event management and registration solutions has included additional top-notch data security measures in their registration platform and A2Z Events Hub. This one-stop location for all your event needs ensures your information is safe, secure, and protected from potential threats.

Besides being user-friendly and efficient, the A2Z Events Hub incorporates robust data security features. It includes encrypted data transmission, access control, and data backups to prevent leaks or loss. With the A2Z Events Hub, you can rest assured that your sensitive information is in the safe hands of a trusted provider.

Choosing an event software that offers a secure environment for your data should be a top priority. With A2Z Events by Personify, you can be confident that your event information will be in good hands. Contact one of our events experts today to learn how we can help you keep your event data safe and secure.