More than ever, trade show management relies on data to pivot quickly, reach goals, and maximize profits. However, many are finding that building accurate forecasts and mitigating risks for events is challenging as the industry "restarts."
Real-time reporting, a business intelligence practice, addresses these issues by effectively tracking progress, identifying risks, and improving benchmarking accuracy.
On-demand reporting allows trade show organizers to:
1. Record goals and track progress
It is critical to document goals and track progress. This can help teams identify risks early and stay focused. Having access to historical data can help managers understand how quickly attendee and exhibitor decisions and actions change over time.
2. Make informed decisions and pivot quickly
With immediate reporting, management is informed as changes occur, and they are provided an accurate snapshot throughout the show cycle. This keeps teams updated so they can identify patterns, new trade show trends, and can make important decisions quickly.
3. Improve benchmarking accuracy and compare previous shows
Comparison reporting helps show organizers improve benchmarking capabilities, provides additional context, and sets expectations with internal stakeholders. Leading event platforms allow the comparison of multiple years of data in post-show reports.
4. Customize reports to align with stakeholder objectives
Having a variety of report customization options and keeping data centralized helps with stakeholder transparency and communications. Each show has unique goals and considerations; the reporting should align with these goals.
5. Analyze trends based on attendee interests
Access to attendee search data can provide the organizer with tremendous insight into what is important to your customers. This information can target new exhibitors/attendees, add educational content, add new segments to the show, and much more.
In addition, all data should be housed in a user-friendly dashboard and operate as a central hub. This allows the management team to have a single source of truth, which saves time and improves communication by allowing all users access to relevant data on demand.
Transitioning to a real-time reporting solution can be effortless with the right technology partner. When evaluating options in the marketplace, consider whether the solution provides instantaneous data updates, multiple-year benchmarking, and customizable goals and reports, all within a central hub. Map Your Show's platform addresses these needs. The MYS dashboard is an easy-to-use, customizable data platform. Multiple segments of planning and maintenance are streamlined into one stage. Plus, the exhibitor dashboard allows exhibitors to control their online profiles, rather than relying on manual imports to maintain directory data.
As we move beyond the pandemic, forecasting can be ineffective. Using MYS' real-time pacing reports enables rapid data processing and develops immediate solutions. Instant data provides vast insight while highlighting areas of risk/concern that assist in quicker show cycle decisions. As an established member of the trade show industry, MYS understands how to tackle the challenges of today's uncertain environment. Allow us to show how we can provide you with greater accuracy as your trade show operating system.
Contact us today to discuss your reporting or demonstration needs by completing this form.
