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  1. Industry Insiders

6 Immersive Holiday Experiences to Wow Consumers

Transform consumers into believers with these six festive brand experiences.

Sponsored Content
September 22, 2022

With Christmas less than 100 days away, now is the time to begin thinking about your company’s holiday marketing efforts. While window displays and similar marketing tactics remain popular during the holidays, they won’t be enough for your brand to shine bright.

Rather than going the traditional route, why not go the extra mile with a holiday-inspired brand experience? Unlike conventional marketing techniques, in-person brand activations are a two-way interaction, giving consumers the ability to experience your brand in a fresh and exciting way. From a Giant Present Dive to a Santa’s Workshop-themed escape room, keep scrolling for six immersive ways to transform consumers into believers this holiday season.

Giant Snow Globe Deluxe
Giant Snow Globe Deluxe
Bring the magic of the holiday season straight to your event with a snow globe photo op, complete with LED lights, a spacious interior, a toasty entry tunnel, and a built-in Winter Wonderland theme. With custom backdrops and signage available, the marketing possibilities are endless for this larger-than-life activation.
Photo: Courtesy of Interactive Entertainment Group
Winter Sports Arena
Winter Sports Arena
Gamify your activation with our realistic Winter Sports Arena simulator, featuring hundreds of interactive challenges. From soccer in the heart of a winter village to golf in a giant ice skating rink, immerse consumers in a variety of brandable winter experiences.
Photo: Courtesy of Interactive Entertainment Group
Giant Present Dive
Giant Present Dive
Featuring a giant present facade, Interactive Entertainment Group’s viral human claw just received a holiday-inspired twist. Acting as a life-sized version of a classic arcade game, guests will be lowered into a jolly abyss of tempting presents.
Photo: Courtesy of Interactive Entertainment Group
Santa’s Workshop Mobile Escape Room
Santa’s Workshop Mobile Escape Room
Featuring a North Pole facade and a variety of winter-themed props, this Santa’s Workshop-themed escape room is guaranteed to spark joy and collaboration this holiday season.
Photo: Courtesy of Interactive Entertainment Group
Vendgage: Experiential Vending Machine
Vendgage: Experiential Vending Machine
Jam-packed with experiential technology, this Vendgage isn’t your average vending machine. From data collection to gamification, this brandable winter experience was designed with your Q4 goals in mind.
Photo: Courtesy of Interactive Entertainment Group
Holiday Beverages
Holiday Beverages
Whether you plan to promote your brand, generate event buzz or spread holiday cheer, beverage art is a delicious way to get your message across. From hot chocolate topped with snowflakes to coffee topped with Santa Claus, choose from a variety of delightful drink and design options.

—

Hopefully this article leaves you feeling as confident as ever while coordinating your company's holiday marketing efforts. All products are courtesy of Interactive Entertainment Group, a premier source for unique entertainment. Click here for more holiday inspiration, and feel free to reach out to [email protected] for all your holiday event needs.
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