Podcast: What Brands—and Guests—Want From Activations Today (Episode 172)

Brand Activation Services' Simon Miller discusses how event hosts can create organic connections, why photo moments are still crucial, and more.

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Hosts: David Adler, Beth Kormanik
Guest: Simon Miller

In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Simon Miller, the president of Brand Activation Services and Simon Elliot Events. Miller discusses what brands and attendees want from activations and events today, sharing ways to create authentic, organic connections—plus best practices for different generations and effective photo moments. He also discusses techniques for data capture, the power of nostalgia, when (and when not) to use the latest technology, and more.

Sponsored by Zkipster. Running time: 41:33


Show Notes

Roundtable Discussion: why younger generations value experiences over material things; why Instagrammable moments are still crucial; ways to create organic connections at networking and teambuilding events; are themes over?

Further Reading:
Follow Miller on Instagram at instagram.com/brandactivationservices and instagram.com/simonelliotevents

This Episode Is Sponsored By: Zkipster
Building a memorable experience for your guests means planning every detail right. Zkipster is the guest management platform designed to help you create perfect experiences, from impressive online invitations to seamless check-in at the door. Get started at zkipster.com with a free test event.

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