Podcast: Why Companies Should Invest in the Next Generation of Marketers and Event Organizers (Episode 195)
MELT's Vince Thompson discusses MELT U, his program for young professionals that has grown substantially during COVID-19.
Host: David Adler
Guest: Vince Thompson
In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Vince Thompson, the CEO, founder, and chairman of MELT, an Atlanta-based sports marketing and event agency. In addition to sharing how marketing best practices have evolved during the pandemic, Thompson discusses MELT U, his training program for the next generation of event organizers. He shares how the program—which now accommodates 1,500 young adults—has grown and actually improved after a shift to virtual. He also discusses why more entrepreneurs should invest in the millennials and Gen Z, what older generations can learn from them, what has surprised him most during COVID-19, and much more.
This episode is sponsored by LEO Events. Running time: 31:14
Preorder Thompson's new book, Build Brand You: Insights For Pursuing Your Dreams
This Episode Is Sponsored By LEO Events
The impact of live events is undeniable, but for now, the destination is digital. While LEO Events can plan and produce virtual events alongside any credible platform provider, the agency developed an exclusive, proprietary platform that is proven, customizable, and ready to deploy. Visit LEOevents.com today to discover LEO’s virtual capabilities and read case studies from recent programs.