Astor Room

March 6, 2019
34-12 36th St.
Astoria, NY 11106
Phone:7182557947
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Located on burgeoning Platte Street, 1,200-square-foot Room for Milly (from the owners of Blue Sparrow Coffee and Queens Eleven) opened in February and boasts innovative design elements, coupled with progressive artwork. Named for Milly Parker, a traveler who mingled with interesting subjects between the world wars, the cocktail bar honors her influence through its loud, colorful, mixed-medium decor. The average buyout cost for a party of 50 is $9,500 per night, which includes house food and drinks for the evening.
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Marc Friedland is sending handwritten notes to clients and colleagues on a daily basis; the designer and branding expert recently created custom-made cards and stamps, as well as a pre-stamped 'Heart Felt Thanks' postcards so recipients can pay it forward. 'This is such a simple concept, and one that is so often dismissed because of texting, emailing, calling, and video conferencing,' says Friedland. 'But therein lies its beauty and power.'
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The Backstreet Boys performed “I Want It That Way” from five different locations across the country for “Fox Presents the iHeart Living Room Concert for America.”
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Dana Cowin (far left), the chief brand advisor of Dig Food Group, moderated a panel dubbed 'Branding in the Digital Age,' which included panelists (from left) Krystle Mobayeni, co-founder and C.E.O. of BentoBox; Jen Pelka, founder and owner of the Riddler champagne bar and founder of Magnum PR; photographer Melanie Dunea; and Erik Bruner-Yang, chef and owner of Foreign National.
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Hall Arts Hotel, an 11-story, 183-room property, debuted in the Arts District in December. The hotel features 6,000 square feet of space for events, including outdoor areas and indoor meeting rooms that incorporate advanced smart technology and are filled with engaging art. The hotel can accommodate as many as 250 guests for events in a variety of spaces: the 2,500-square-foot Grand Hall Ballroom, adorned with floor-to-ceiling windows and custom chandeliers; Flora Hall, an 1,800-square-foot room with views of the Winspear Opera House and Symphony Center; and the 1,250-square-foot outdoor Urban Garden. For larger events, planners can host groups in the 15,000-square-foot Texas Sculpture Walk sculpture garden adjacent to the hotel.
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Keep Your City Smiling sells gift boxes that benefit struggling local businesses. The boxes include goods such as chocolate, art cards, craft coffee, candles, mugs, and lotions.
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Instagram hosted its first Coachella party in 2019, taking over the Pond Estate in Palm Springs. The social-media platform teamed up with experiential agency Manifold and artist D'ana Nunez of COVL for Instagram Desert Chill. The look of the party centered around Nunez's abstract mural, which drew inspiration from the desert landscape and the 1970s. See more: Coachella 2019: 6 Design Trends to Steal for Your Next Event
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Experiential, Activations & SponsorshipsApril 2, 2020
On Sunday, California's National Guard began transforming the Los Angeles Convention Center into a federal field hospital, in an effort to relieve pressure on hospitals treating COVID-19 patients. The 720,000-square-foot center typically hosts large-scale events such as E3, the 66,000-attendee video game-industry convention that had previously been slated for June.
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In mid-March, global event engagement platform Event Farm, which has locations in Washington and Los Angeles, announced the development of a customizable virtual world for online event experiences. In partnership with software company VirBELA, the platform, dubbed the Echo, is scalable to support 10,000-plus users concurrently from anywhere in the world. Key features of the program include the ability to choose from multiple meeting environments and customize a personal avatar character; there's also built-in support tools for presenters such as file sharing, laser pointers, and video casting.
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Luminato, one of Toronto's largest arts and culture events, has officially been canceled for 2020. The international festival, which launched in 2007, was developed to help revitalize the city’s art scene after the SARS outbreak of 2003. Last year’s event had a “House of Mirrors” (pictured) that invited people to walk through a disorienting, kaleidoscope-like atmosphere that presented reflections from numerous angles.
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Cambria Hotel Downtown Phoenix opened in the Roosevelt Row Arts District in November, adding 127 rooms to the city’s inventory. The hotel offers several spaces for events: the 1,600-square-foot Poppy restaurant, which serves locally inspired cuisine, seats 150; the 5,000-square-foot From the Rooftop bar, which offers sweeping views of downtown Phoenix, seats 375; and the 900-square-foot Masai Room seats 100. The hotel also features a state-of-the-art fitness center, a sun deck, and complimentary Wi-Fi access throughout the property.
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Phoenix / ScottsdaleApril 1, 2020
Après Event Decor & Tent Rental in Minnesota is offering temperature-controlled, weather-resistant tenting for on-site medical triage, testing, and storage.
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