Boston Wine Exchange

March 6, 2019
181 Devonshire St.
Boston, MA 02110
Phone:6174220100
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'Restoring the sports and entertainment sectors is among the most complicated challenges the COVID-19 pandemic has engendered, socially and biologically. The New York Yankees’ effort to provide confidence to its players, staff, and its community is a model for all sports venues to emulate,' says Allen Hershkowitz, environmental science advisor to the Yankees and co-chair of the WELL Advisory for Sports and Entertainment Venues.
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With a planning window of just three weeks, Berenboym tapped into her existing network of event collaborators, led by Shawna Yamamoto Event Design. “Everyone should have a day-of coordinator even for the smallest-sized event,” she said.
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McCormick partnered with RV rental marketplace RVshare and Kampgrounds of America to host the outdoor pop-up spots as a way to tap into the growing number of travelers who are deciding to hit the road this year.
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Lady Gaga performed songs from her new album while wearing a sound-reactive mask at the 2020 MTV VMAs.
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To achieve Carolina Herrera’s vision of a futuristic, sculptural forest for her 2014 show, AO Production manipulated the existing confines of the Lincoln Center tent venue in an abstract manner—raising the theater’s floor and extending it over the first two rows of seats. The existing 15-foot-wide runway was widened to 28 feet to achieve a sense of openness. The loss of 200 seats aside, the forest centerpiece, complete with 20 MDF trees painted dark green, were sized eight, 12, and 16 feet tall. Ninety seats sat in the middle of the runway, with the models crisscrossing throughout. The show marked the first time an all-white set, including a white proscenium and all the risers, was incorporated into Herrera’s show.
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Experiential, Activations & SponsorshipsSeptember 10, 2020
The 100-year-old Hotel Figueroa in Los Angeles has launched a new micro-wedding package starting at $149 per person. The events can host as many as 25 people, with add-ons such as small bites at the 1,500-square-foot Rick’s space (pictured), audiovisual packages for a virtual component, a photo booth, and more. “We are offering the same elevated experience as a larger wedding, simply on a smaller, more socially distanced scale. This creates an overall atmosphere that is relaxed and is a joyful celebration while still prioritizing safety,” says Matt Vargas, the hotel's director of sales and marketing.
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