Simply Innovative

March 6, 2019
Chicago, IL
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Trojan Van visitors noshed on hot dogs and donned branded swag.
Why Activating on College Campuses is a Smart Move for Brands
Experiential, Activations & SponsorshipsDecember 4, 2019
Christmas Glow Toronto, an 80,000-square-foot indoor market, opened at the Toronto Congress Centre in Etobicoke last week. The space features the 'Glen the Glow-comotive' holiday train, which runs every 30 minutes.
This Week In Toronto: Christmas Glow Toronto Opens, a World AIDS Day Gala, a Life-Size Gingerbread Hotel Display
TorontoDecember 4, 2019
Another panel discussion featured up-and-coming creatives from a variety of fields. Blavity News editor in chief Lilly Workneh (far left) interviewed panelists (from left) Quinta Brunson, Iddris Sandu, Raven “Ravie B” Varona, and Blue the Great. 'From a talent and participant perspective, we certainly wanted to allow fans an opportunity to get access to some of the amazing HBO talent from programs like Insecure, A Black Lady Sketch Show, and Ballers,' explained Gagne. 'It was also important to include influential voices who aren’t affiliated with the HBO brand, but are still making a name for themselves, to share their unique perspectives and stories through Our Stories to Tell.'
How HBO Is Using Live Events to Showcase Multicultural Storytelling
Programming & EntertainmentDecember 3, 2019
Anna Davey 1600 X900
Podcast: Creating High-End Experiences for Ultra V.I.P.s (Episode 175)
GatherGeeksDecember 3, 2019
London-based Giant iTab provides touchscreen devices designed to look like large smartphones. Attendees can use them to access event content, such as exhibitor lists; floor plans; and seminar, sponsor, and speaker information. At the Mobile World Congress 2019 in Barcelona, attendees were able to download the conference’s mobile app by touching their iOS or Android mobile phones to the N.F.C.-enabled “Tap for the App” area located on each giant smartphone. The software’s interface allows users to look, tap, and swipe like those on personal smartphones and helps attendees forge relationships with brands (since content comes from the exhibitors and event organizers), and conveniently navigate an event.
Tech Support: 5 New Digital Tools for Events
Event Management & Tech ToolsDecember 2, 2019
The quad later served as the dance floor and viewing space for the live performances.
Physical Education: See Inside Barry’s Bootcamp's College-Theme Party
Experiential, Activations & SponsorshipsDecember 2, 2019
Gothic lettering displayed on tiered, painted barrels served as an arrivals wall.
See How 'Game of Thrones' Inspired This Gala
Event DesignNovember 27, 2019
Canada’s Walk of Fame awards ceremony took place on November 23 at the Metro Toronto Convention Centre; the show will be broadcast on CTV in December. Eight Canadians were inducted this year, including architect Frank Gehry, actor Will Arnett, Olympic athlete Cindy Klassen, and rock band Triumph.
This Week in Toronto: Aurora Winter Fest Opens, Canada’s Walk of Fame Awards, Toronto’s Zoo’s Magical Holiday Walkway
TorontoNovember 27, 2019
Grammy Award-winning musician Lauryn Hill is slated to perform at the Mothers Ball in New York on December 14.
This Event Has an All-Female Production Team. Here's What You Can Learn From It
Programming & EntertainmentNovember 26, 2019
Kyla Knudson 1600 X900
Podcast: A Primer on Hosting Business Meetings in Canada (Episode 174)
GatherGeeksNovember 26, 2019
'The unique thing about our parade is that it’s three hours long and Santa has to make it to 34th Street at noon,' Tecero says.
Q&A: The Macy's Thanksgiving Day Parade Producer on the Strategy Behind the Holiday Classic
Programming & EntertainmentNovember 25, 2019
Nashville’s Grand Ole Opry recently unveiled its new daytime backstage tour, including an immersive film shown inside a custom-built theater called the Circle Room. Hosted by Opry members Garth Brooks and Trisha Yearwood, the film experience takes fans on a journey through the eyes of the artists who have performed on the Opry stage and features archival footage along with iconic songs and concert-like special effects. Built by experience design and production agency BRC Imagination Arts, the Circle Room, which is named after the Opry’s famous circle that sits at center stage, is part of the venue’s $12 million expansion and renovation project that also includes a new V.I.P. room, retail store, and enhanced food and beverage options. Tour pricing starts at $33 for adults.
10 New Products & Ideas for Winter Events
Event Management & Tech ToolsNovember 25, 2019
Real estate company Compass closed out its annual company retreat with a celebration, designed and produced by the Firm, at Mana Wynwood in Miami on November 14. The event featured custom elements including an LED DJ booth, glowing palm trees, and neon cabanas.
10 Best Ideas of the Week: Frozen Motorola Razr Phones, a Dreamy Pajama Party, a Glowing Neon Chandelier
Experiential, Activations & SponsorshipsNovember 22, 2019
Mirrored Media produced two buzzy Christmas tree lightings this week. First up was The Americana at Brand's annual Christmas show (pictured), held on November 14. The Nutcracker-inspired event was sponsored by Keck Medicine of USC and hosted by Ava Michelle, and drew nearly 20,000 people. And on November 17 was Christmas at the Grove, hosted by Leslie Odom Jr. with guests Ashley Tisdale, Kate Beckinsale, and Kate Mara. Los Angeles mayor Eric Garcetti was also on hand, alongside more than 32,000 attendees.
This Week in Los Angeles: Star-Studded Christmas Tree Lightings, Netflix's Charitable Holiday Activation, A.F.I. Fest's Last-Minute Shake-Up
Los Angeles / Southern CaliforniaNovember 22, 2019